Director of PR & Marketing, Gaming

Position Summary, Responsibilities and Expectations:

• Develop and execute a comprehensive PR & marketing strategy for gaming, covering brand positioning, go-to-market plans, and campaign execution. 
• Oversee all marketing functions, including digital, social media, influencer / partner collaborations, content creation, and public relations. 
• Lead and mentor a team across marketing, PR, and content disciplines to ensure effective collaboration and execution. 
• Align closely with the sales team to drive marketing initiatives that support business growth in key focus regions. 
• Manage relationships with media, industry influencers, and key partners to maximize brand visibility and engagement. 
• Ensure consistency in messaging and branding across all marketing channels and campaigns. 
• Analyse and report on campaign effectiveness, optimizing strategies based on data-driven insights. 

Essential Skills and Experience:

• 10+ years of experience in PR, marketing, or brand management, with a strong background in gaming or tech. 
• Proven track record of leading successful marketing campaigns and brand initiatives. 
• Strong leadership skills with experience managing multi-functional teams. 
• Deep understanding of the gaming landscape, audience behaviours, and media/influencer relations. 
• Ability to work cross-functionally with sales, product, and external partners to align marketing efforts with business objectives. 
• Excellent communication and storytelling skills, with the ability to craft compelling narratives. 
• Data-driven mindset, with experience using analytics to measure and optimize marketing performance. 
• Ability to thrive in a fast-paced, dynamic environment with multiple priorities.