Director of Product Marketing

1 Month ago • 8-10 Years

Job Summary

Job Description

As Product Marketing Director, Real Money Games, you will lead the go-to-market strategy for new gameplay formats and features. You will be responsible for creating product messaging, driving business growth, collaborating on product development, and fueling creative campaigns. You will also analyze data to ensure marketing efforts reflect player motivations. This role involves cross-functional collaboration with various teams to coordinate go-to-market efforts. The job involves owning the Game GTM, defining the narrative, driving business growth, collaborating on product development, fueling creative campaigns, championing the player POV, leading cross-functional alignment, and measuring and optimizing performance.
Must have:
  • Experience in product marketing or growth marketing
  • Develop and execute marketing plans for adoption
  • Experience working with Product and Creative teams
  • Strong storytelling and positioning skills
Good to have:
  • DFS experience or fandom is a big plus
Perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO
  • Generous paid leave programs
  • Workplace flexibility
  • Company-wide in-person events
  • Lifestyle enhancement program
  • Company equipment provided
  • Annual performance reviews

Job Details

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? 

Job Overview

PrizePicks is the largest independently owned Daily Fantasy Sports platform in North America—and we’re just getting started. We’re redefining how fans engage with sports by making real money games feel faster, simpler, and more personal than ever before.

As Product Marketing Director, Real Money Games, you’ll take the lead on bringing new gameplay formats and feature innovations to life—from concept to launch to lifecycle. This role is perfect for someone who loves building with impact, thrives on cross-functional collaboration, and sees product marketing as part strategy, part storytelling, and part growth engine.

You’ll drive go-to-market plans for our most critical monetized game experiences, help shape how new features are positioned to our audiences, and partner closely with Product, Retention, Creative, CI, and Analytics to unlock growth and deliver value to millions of sports fans.

This is a hands-on, high-impact role for a strategic and creative product marketer ready to shape the future of real money gaming.

What you’ll do:

  • Own the Game GTM: Lead the go-to-market strategy, positioning, and launch plans for all new Real Money Game experiences, promotions, and gameplay features—ensuring alignment across product, creative, media, and lifecycle.
  • Define the Narrative: Craft compelling product messaging frameworks that communicate the “why it matters” of every launch, and resonate across DFS-savvy fans and casual newcomers alike.
  • Drive Business Growth: Partner with Growth, Revenue, and Product teams to increase feature adoption, ARPU, and repeat gameplay through integrated campaigns and timely product-led promotions.
  • Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing feature design, and ensuring the end-user experience delivers on marketing and business goals.
  • Fuel Creative Campaigns: Translate gameplay innovations into standout creative briefs that inspire work across paid media, social, email, and in-app placements.
    Champion the Player POV: Turn data, feedback, and trends into actionable insights—ensuring product decisions and marketing efforts reflect player motivations, behaviors, and unmet needs.
  • Lead Cross-Functional Alignment: Act as the strategic glue between Product, Analytics, Design, Comms, and Lifecycle teams to ensure go-to-market efforts are coordinated, scalable, and player-first.
  • Measure, Learn, Optimize: Define success metrics, monitor performance (adoption, revenue impact, engagement), and lead ongoing optimization efforts post-launch.

What you have:

  • 8-10+ years of experience in product marketing, go-to-market strategy, or growth marketing—ideally in gaming, DFS, betting, or mobile-first digital entertainment.
  • Proven ability to develop and execute marketing plans that drive adoption and monetization.
  • Experience working in highly cross-functional environments with Product, Analytics, and Creative teams.
  • Strong storytelling and positioning skills, with the ability to simplify complex products into clear, compelling narratives.
  • Analytical mindset with comfort using product and campaign data to guide decisions.
  • Experience writing creative briefs and collaborating with internal teams or external agencies.
  • Passion for sports, gaming, and innovation—DFS experience or fandom is a big plus.

Where you’ll live:

  • This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid

 

 

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks: 

  • Company-subsidized medical, dental, & vision plans 
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Similar Jobs

Dream Sports - SDE 3 - Backend (Platform)

Dream Sports

Mumbai, Maharashtra, India (On-Site)
2 Months ago
bytedance - Business and Risk Analyst

bytedance

Tokyo, Japan (On-Site)
2 Weeks ago
xogar games - UI/UX Designer Intern

xogar games

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Enphase Energy - EVSE - Tech Lead Backend Developer

Enphase Energy

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Riot Games - Senior Service Designer, Player Support

Riot Games

Singapore (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

WebFX - Web Design & Development Website Coordinator

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Varonis  - Python Developer

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
5 Months ago
Ion - .NET Developer - Italy

Ion

Pisa, Tuscany, Italy (On-Site)
7 Months ago
TransUnion - Senior Manager, US Credit Risk Solutions Product Management

TransUnion

Chicago, Illinois, United States (Hybrid)
3 Weeks ago
whoop - Android Engineer II

whoop

Boston, Massachusetts, United States (On-Site)
2 Weeks ago
Epic Games - QA Engineer

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Snyk - Senior Manager, Product Design

Snyk

London, England, United Kingdom (On-Site)
2 Weeks ago
Amanotes - 2D Game Artist

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
2 Months ago
Make - Product Manager

Make

Prague, Czechia (On-Site)
2 Weeks ago
Epic Games - Senior Technical Designer

Epic Games

Montreal, Quebec, Canada (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Atlanta, Georgia, United States

ElevenLabs - Website Engineer

ElevenLabs

United States (Remote)
2 Months ago
bytedance - Organizational Effectiveness Consultant - Advertising

bytedance

New York, New York, United States (On-Site)
2 Months ago
Epic Games - Concept Outsource Lead

Epic Games

Cary, North Carolina, United States (On-Site)
1 Month ago
Blitre Rewards - Director, Travel Partnerships

Blitre Rewards

New York, New York, United States (On-Site)
1 Month ago
Scout - Engineer, Thermal Controls and Calibration

Scout

Novi, Michigan, United States (Hybrid)
3 Weeks ago
bounteous - Senior Business Systems Analyst with Data Management experience

bounteous

Phoenix, Arizona, United States (On-Site)
1 Month ago
tic toe games - Mobile Game Economy Designer, F2P

tic toe games

Burbank, California, United States (On-Site)
3 Weeks ago
Solsten - Senior Backend Engineer

Solsten

Minneapolis, Minnesota, United States (On-Site)
2 Weeks ago
Schell Games - Senior Game Engineering Manager

Schell Games

Pennsylvania, United States (Hybrid)
2 Months ago
London stock Exchange - LSEG Pricing Services - Support Lead

London stock Exchange

New York, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Remote)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Remote)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Remote)

Atlanta, Georgia, United States (Remote)

Prachin Buri, Thailand (On-Site)

View All Jobs

Get notified when new jobs are added by PrizePicks

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug