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Ejecutivo de Planning ATL

Lima Province, Peru (On_site)

Ejecutivo de Planning ATL

2 Weeks ago • 3 Years + • Social Media

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Job Description

The Ejecutivo de Planning ATL is responsible for developing media plans based on client requirements, interpreting KPIs and objectives, and translating approved strategies into plans encompassing various media channels. This role requires translating client strategies into media plans with diverse buying dynamics. Responsibilities include developing media plans, creating weekly and monthly reports on media indicators, utilizing analytical tools for plan development and monitoring, and presenting plans and their value propositions to clients. A deep understanding of ATL media planning is essential.

Must have:

Develop media plans
Create reports
Utilize analytical tools
Present plans to clients
3+ years experience in media planning and buying
Advanced ATL, intermediate digital skills

Descripción de la empresa

50 años de tradición publicitaria en el Perú. Somos el grupo de comunicaciones más grande del país agrupando a agencias líderes en su rubro: Publicis, Digitas, Starcom, Zenith y SparkFoundry.

Descripción del empleo

El ejecutivo de planning es el encargado de elaborar los planes de medios que el cliente requiere. Sabe interpretar los KPIs y objetivos a tener en cuenta y logra traducir la estrategia aprobada por el cliente en un plan con distintos medios que tienen su propia dinámica de compra.

Requisitos

Graduado de Comunicaciones / Publicidad – afines
3 años de experiencia en planificación y manejo de compra de medios
Manejo de ATL avanzando / digital intermedio

Información adicional

FUNCIONES:

Desarrollar planes de medios
Elaborar reportes semanales y mensuales sobre indicadores de medios
Utilizar herramientas de análisis, elaboración y monitoreo de planes para la compra de medios
Hacer presentaciones ante el cliente de las lógicas detrás del plan y cómo agregan valor a lo que éste plantea

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com