Senior Publishing Manager

2 Months ago • 7 Years + • Product Management

Job Summary

Job Description

The Senior Publishing Manager oversees all commercial aspects of FC Mobile Vietnam, developing and implementing publishing strategies to achieve targets and drive growth. Responsibilities include collaborating with studios and operators to forecast revenue, leading initiatives to accelerate EA's growth in Vietnam, acting as a liaison between various stakeholders, analyzing business insights, researching market data, and representing local community interests within EA. The role requires deep understanding of the Vietnamese gaming market and experience in live services, product launches, and go-to-market strategies.
Must have:
  • 7+ years in gaming/IT/entertainment
  • Deep Vietnamese publishing experience
  • Online game expertise (live services)
  • Data analysis & strategy development
  • Strong communication & collaboration skills
  • Proficient in English and Vietnamese
Perks:
  • Paid time off
  • Parental leave
  • Free games

Job Details

Hiring Locations : Seoul, Korea, Republic of Singapore Singapore Shanghai China Kuala Lumpur Malaysia

Key Responsibilities

The Senior Publishing Manager will oversee all commercial aspects of the FC Mobile Vietnam service, including:

  • Develop and implement the publishing strategy for FC Mobile in Vietnam to achieve targets, drive long-term growth, and enhance player value.

  • Collaborate with the studio and operator to forecast revenue by monitoring in-game metrics and market insights.

  • Lead initiatives with a commercial and local focus to accelerate EA’s growth, identify opportunities, and address risks in Vietnam.

  • Work closely with the operator and EA studio to align and execute publishing strategies, ensuring seamless execution and fostering strong relationships.

  • Act as the liaison between the operator, studio, and EA stakeholders, managing relationships and escalating issues when necessary.

  • Analyze and communicate business, product, and service insights to ensure understanding and drive execution.

  • Research and analyze market data to provide insights for growth, advocating for EA stakeholders.

  • As the market expert, represent local community interests within EA and share competitor insights to highlight the uniqueness of the local market.

Qualifications

  • 7 years of experience in the gaming, IT, or entertainment industry, preferably in publishing, product and partner management, consulting, or business development.

  • Must have in-depth insights and career experience in online games, specializing in Vietnamese publishing and live services.

  • Passion and understanding of the gaming and/or sports industry, with experience in leading a product launch or go-to-market project from planning to achieving business targets.

  • Proficiency in data analysis, synthesizing insights into actionable strategies and plans.

  • Ability to work independently, take initiative, and function effectively with multiple cross-functional teams.

  • Strong interpersonal and communication skills, capable of managing multiple time-sensitive agendas and solving problems.

  • Culturally sensitive and a strong collaborator.

  • Proficient in English and Vietnamese.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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