Global Expansion UA Manager
Job Summary
Job Description
As a Global Expansion UA Manager, you will lead and drive new user acquisition installs from non-US countries based on performance analysis. You will develop and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's games in international markets. Responsibilities include analyzing marketing campaigns, designing and testing ad creatives, collaborating with game teams for localization, monitoring performance metrics, and identifying new user acquisition opportunities. You will also manage relationships with external partners and provide regular reports on UA performance.
Must have:
- 2+ years of user acquisition experience in gaming or mobile apps.
- Strong knowledge of performance marketing and digital advertising.
- Experience with data analytics tools like Tableau.
- Proficiency in using mobile attribution platforms and ad networks.
- Excellent project management and communication skills.
- Ability to work in a fast-paced, collaborative environment.
- Fluent English - both verbal and written.
7 skills required
Job Details
SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!
Position Summary
As our Global Expansion UA Manager, you will help lead and drive new UA
installs from non-US countries based on performance analysis and results-
focused thinking. You will act as a strategic and creative catalyst, able to
inspire colleagues with brilliant thinking and strategically led ideas that will
translate to world-class campaign execution for UA and beyond.
installs from non-US countries based on performance analysis and results-
focused thinking. You will act as a strategic and creative catalyst, able to
inspire colleagues with brilliant thinking and strategically led ideas that will
translate to world-class campaign execution for UA and beyond.
Key Responsibilities:
- Develop and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's games in international markets.
- Analyze and optimize marketing campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels.
- Collaborate with creative teams to design and test various ad creatives and promotional materials tailored for different regions to improve performance.
- Collaborate with different game teams to identify opportunities and plan localization offers for these markets.
- Monitor and analyze key performance metrics to optimize marketing efforts and achieve KPI targets.
- Identify new user acquisition opportunities, trends, and industry best practices in global markets to stay ahead of the competition.
- Provide recommendations for new traffic sources and types, including strategies for profitably scaling new channels in non-US markets.
- Manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts internationally.
- Provide regular reports and presentations on UA performance and insights to stakeholders and management, focusing on global market trends and performance.
- Stay up-to-date with the latest developments in mobile gaming and digital marketing, especially in international markets, to inform strategic decisions.
Requirements:
- Proven experience (+2 years) in user acquisition and mobile marketing for gaming or mobile app industries, focusing on international markets.
- Strong knowledge of performance marketing, digital advertising, and user acquisition best practices.
- Experience with data analytics tools such as Tableau and interpreting data to drive marketing decisions.
- Proficiency in using mobile attribution platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads).
- Excellent project management, communication, and interpersonal skills.
- Ability to work in a fast-paced and collaborative environment, adapting to changing priorities.
- Passion for gaming and staying updated with industry trends.
- Strong analytical mind.
- Critical thinker
- Fluent English - both verbal and written – a must!
Qualifications
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About The Company
SciPlayis a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.SciPlaycurrently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!
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