Head of Design

undefined ago • 7 Years + • $200,000 PA - $250,000 PA

Job Summary

Job Description

We’re looking for a Head of Design to lead Ello’s creative vision and scale our design practice across product, marketing, and content. You’ll shape how our AI tutor looks, feels, and behaves—guiding a growing team and ensuring design excellence at every level. This is a high-impact, high-ownership role that blends creative vision, operational excellence, and people leadership, working closely with Co-Founders to build magical learning experiences for kids worldwide.
Must have:
  • Define and maintain creative direction and principles across Ello’s product and marketing ecosystem
  • Uphold a high-quality visual bar and ensure consistency across illustration, animation, and interface design
  • Lead team critiques and feedback loops to foster continuous improvement
  • Build and strengthen Ello’s design culture, including training, upskilling, and mentoring team members
  • Champion design excellence across the company and help instill design thinking cross-functionally
  • Collaborate closely with Product and Engineering leadership to shape product direction and user experience
  • Collaborate closely with Marketing leadership to shape our go-to-market and lifecycle marketing
  • Champion a deep understanding of our users—their needs, motivations, and challenges
  • Own creative timelines and milestone planning
  • Coordinate assets across illustration, animation, and UI design workflows
  • Manage and refine the art and asset production pipeline for scalability and efficiency
  • Optimize the systems and processes to support smoother creative execution
  • Serve as the connective tissue between creative, engineering, product, and marketing teams
  • Lead clear, proactive communication across disciplines to reduce ambiguity
  • Facilitate sprint planning, retros, and updates with clarity
  • Anticipate and flag timeline risks, resourcing gaps, or potential blockers
  • Manage contract illustrators, animators, and other vendors as needed to ensure high-quality deliverables
  • Draft and oversee briefs, scopes of work, and delivery requirements for contract work
  • 7+ years of experience in creative production, preferably across mobile apps, games, or interactive experiences
  • Demonstrated ability to lead a team through multiple product cycles, from concept to delivery
  • A practiced leader of visual storytelling with a strong portfolio in illustration, animation, and UI
  • Comfortable managing and mentoring creative teams while being hands-on when needed
  • Experienced in coordinating cross-functional teams, including artists, animators, PMs, engineers, and marketers
  • Deeply organized and proactive with excellent project management skills
  • Exceptional written and visual communicator with high emotional intelligence and collaborative energy
  • Experience using tools for design workflows & collaboration (e.g., Figma, Linear, Drive, Notion)
Good to have:
  • Experience in edtech, mobile gaming, publishing, or animation
  • Prior success in building and scaling creative pipelines
Perks:
  • Offers Equity
  • Relocation assistance provided
  • US visa and green card sponsorship
  • Public benefit corporation
  • Emphasis on diversity and inclusion in team and culture
  • Environment for personal and professional growth
  • Opportunity to do impactful work and have fun

Job Details

At Ello, our mission is simple and urgent: maximize the potential of every child, everywhere.

We’re building the world’s first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators.

Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories using generative AI. It works—and kids love it.

Now, we’re scaling that success into something even bigger: a complete AI teacher for all children. We’re building a real-time learning platform—one that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We’re moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education.

With the resources of the world's top investors and the heart of a public benefit corporation, we’re here to revolutionize how children learn globally. Featured on TIME’s Best Inventions and Fortune’s Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.

About the role

We’re looking for a Head of Design to lead Ello’s creative vision and scale our design practice across product, marketing, and content. You’ll shape how our AI tutor looks, feels, and behaves—guiding a growing team and ensuring design excellence at every level. With engineering velocity moving faster than ever, your role is critical: we need a design culture that not only keeps up with rapid iteration, but actively fuels it. You’ll help us build a design culture that can match the ambition of Ello’s vision for innovation and growth, raising the bar for product quality, design maturity, and cross-functional collaboration

This is a high-impact, high-ownership role that blends creative vision, operational excellence, and people leadership. You will work directly with Ello’s Co-Founder & CTO, Catalin Voss, and collaborate closely with our other Co-Founders, CEO Tom Sayer and CXO Elizabeth Adams. In this role, you’ll serve as both a creative compass and a strategic leader—helping us imagine, define, and build magical learning experiences for kids around the world.

We’re looking for an experienced creative leader who thrives at the intersection of imagination and execution. You’ve shipped beautiful, high-impact products and built teams and systems that made that possible. You’re excited about working in person in San Francisco. You’re hands-on when needed. And you care deeply about creating joyful, meaningful experiences for kids.

Responsibilities

Company-Wide Creative Direction & Design Culture

  • Define and maintain the creative direction and principles across Ello’s product and marketing ecosystem
  • Uphold a high-quality visual bar and ensure consistency across illustration, animation, and interface design
  • Lead team critiques and feedback loops to foster continuous improvement
  • Build and strengthen Ello’s design culture, including training, upskilling, and mentoring team members outside of the design team (e.g. engineering and marketing)
  • Champion design excellence across the company and help instill design thinking cross-functionally

Design Leadership across Product and Marketing

  • Collaborate closely with our Product and Engineering leadership to shape product direction and user experience
  • Collaborate closely with our Marketing leadership to shape our go-to-market and lifecycle marketing
  • Champion a deep understanding of our users—their needs, motivations, and challenges—and ensure every experience we design is intuitive, purposeful, and grounded in real customer insight.

Project & Art Production Management

  • Own creative timelines and milestone planning
  • Coordinate assets across illustration, animation, and UI design workflows
  • Manage and refine the art and asset production pipeline for scalability and efficiency
  • Optimize the systems and processes to support smoother creative execution
  • Serve as the connective tissue between creative, engineering, product, and marketing teams
  • Lead clear, proactive communication across disciplines to reduce ambiguity
  • Facilitate sprint planning, retros, and updates with clarity
  • Anticipate and flag timeline risks, resourcing gaps, or potential blockers
  • Manage contract illustrators, animators, and other vendors as needed to ensure high-quality deliverables
  • Draft and oversee briefs, scopes of work, and delivery requirements for contract work

Required Experience

  • 7+ years of experience in creative production, preferably across mobile apps, games, or interactive experiences
  • Demonstrated ability to lead a team through multiple product cycles, from concept to delivery
  • A practiced leader of visual storytelling with a strong portfolio in illustration, animation, and UI
  • Comfortable managing and mentoring creative teams while being hands-on when needed
  • Experienced in coordinating cross-functional teams, including artists, animators, PMs, engineers, and marketers
  • Deeply organized and proactive with excellent project management skills
  • Exceptional written and visual communicator with high emotional intelligence and collaborative energy
  • Experience using tools for design workflows & collaboration (e.g., Figma, Linear, Drive, Notion)

Nice-to-haves:

  • Experience in edtech, mobile gaming, publishing, or animation
  • Prior success in building and scaling creative pipelines

A note on immigration

We don’t shy away from sponsoring US visas and green card petitions. Our CTO and CEO have each gone through their own immigration journeys and are familiar with the challenges. We have successfully secured O-1 visas, H-1B transfers, etc. for Ello employees and retain top immigration counsel.

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About The Company

At Ello, our mission is to maximize the potential of all children. Our first product, Read with Ello, is an AI reading teacher that listens to children read out loud. Ello uses speech recognition to help them when they get stuck, makes up stories using generative AI, and inspires a love for reading. We’re now building on the success of Read with Ello and putting together the pieces of the world’s first complete AI teacher for all children. Together, we believe we can close the primary school education gap worldwide.

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