Head of Media Buying

1 Month ago • 5 Years + • Marketing

About the job

Job Description

Head of Media Buying needed to build and lead a team, develop marketing strategies for ROI and lead generation, utilize digital channels, implement A/B testing, and stay updated with the latest tools and technologies. 5+ years of experience as a Media Buyer/PPC specialist/User Acquisition Manager and 1+ years in Lead or Head positions required. Strong data gathering, reporting, and communication skills are essential.
Must have:
  • Media Buying
  • Performance Marketing
  • Data Analysis
  • Lead Generation
Good to have:
  • Sports & Casinos
  • LatAm/Asia
  • A/B Testing
  • Digital Marketing Tools
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Growe welcomes those who are excited to:
  • Build from scratch and lead a media buyers team, guiding performance marketing and analytics best practices;

  • Develop and execute marketing strategies to achieve company objectives, emphasizing ROI and lead generation;

  • Utilize various digital channels, including PPC, display advertising, and social media, to drive measurable results;

  • Utilize data analytics tools to derive actionable insights, measure campaign performance, and identify areas for improvement;
  • Implement A/B testing and other optimization techniques to enhance campaign effectiveness;

  • Stay informed about the latest digital marketing tools and technologies to integrate them to enhance campaign performance and reporting;

  • Develop, manage, and optimize budgets to ensure efficient use of resources.

We need your professional experience:
  • Over 5+ years of experience as a Media Buyer/PPC specialist/User Acquisition Manager;

  • Over 1 year of experience in Lead or Head positions;

  • Experience in performance marketing and profound knowledge of acquisition channels;

  • Knowledge of the Sports & Casinos industry would be beneficial;

  • Data gathering skillsets and in-depth reporting expertise;

  • English - Upper-Intermediate;

  • Experience with the LatAm/Asia region (would be a plus).

We appreciate if you have those personal features:
  • High level of communication skills; 

  • Profound analytical skills;

  • Ability to be self-organized and multitask;

  • Problem-solving skills.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

(Remote)

Colombia (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

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