Create and implement in-app media buying strategies for the Chilean market, focusing on KPIs like CPA, LTV, and ROMI;
Research and select high-performing inventory, ad placements, and DSPs;
Launch, monitor, and continuously optimize programmatic in-app campaigns to achieve KPIs such as registrations and FTDs;
Provide detailed performance reports, including ROI, CPA, and player quality metrics, to stakeholders and management;
Establish strong relationships with DSPs, SSPs, and other partners to secure quality traffic;
Collaborate with other media buyers to align strategies and share insights for cross-channel optimization;
Deliver comprehensive performance reports, highlighting ROI, CPA, and player quality metrics;
Monitor market trends, competitor strategies, and player behaviors to identify opportunities and potential threats.
At least 2 years with in-app channels in the iGaming industry;
Experience with one of the traffic distribution systems (TDS) such as Keitaro, Voluum, AdsBridge, Binom;
Experience and successful cases with DSPs and SSPs platforms such as IronSource, Mintegral, Moloco, Liftoff, InMobi, etc.;
Experience with MMPs like AppsFlyer, Adjust;
Experience buying traffic for IOS applications, Android applications;
Experience with Web-to-App funnel will be a plus;
Experience with developing creatives, understanding of working CTAs, visuals, creatives;
Experience with LatAm markets will be a big plus;
Experience in managing big monthly budgets (50000$ +).
High level of responsibility and proactivity;
High level of stress resistance;
Result-oriented skills.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.