Manager, Campaign Management Specialist

Team Summary

Visa Consulting & Analytics (VCA) is Visa's consulting division, serving Visa's clients (including card issuers, acquirers and merchants) and solving their strategic problems, focused on improving performance and profitability. Drawing on our expertise in strategy consulting, payments, data analytics, marketing, operational and macroeconomics, VCA drives high impact projects with tangible financial results.

VCA Managed Services (VMS) is a critical component of our VCA strategy, providing our clients with the execution muscle they require to enhance performance and increase profitability.  VMS brings the ‘best of Visa’ to the clients, playing the role of orchestration layer between client teams and Visa subject matter experts (SMEs).  As clients confront increased challenges in their operating environment whilst also facing capacity constraints and capability gaps, VMS helps to drive implementation or delivery of their strategic initiatives, facilitating significant and tangible value creation.

What a Campaign Management Specialist does at Visa:

• Leading, executing and co-developing campaign roadmap and calendar for one of Visa's key bank clients in Thailand.
• Creating campaign designs and proposals, including the campaign mechanic, offer construct, and campaign uplift and profitability calculations.
• Working with Data Science team to identify potential campaign opportunities and campaign tracking methods.
• Analyzing market trends and competitor activities to guide campaign strategies, ensuring relevancy and effectiveness in a competitive environment.
• Initiating a communication plan for each campaign to target the right segment, right media channel, as well as tracking and optimizing action plans along the media journey.
• Overseeing all campaign activities, managing timelines and budget, coordinating with stakeholders, optimizing resources, and proactively addressing issues to ensure campaign objectives are met.
• Initiating and engaging in discussions with partners to launch campaigns.
• Managing the campaign tracking framework, including setting up performance tracking, monitoring and optimizing campaigns, and applying lessons learned from post-campaign analysis
• Reporting regularly on campaign performance to senior management and making recommendations for future campaigns based on these insights.

Why this is important to Visa

VCA Managed Service (VMS) is scaling rapidly across the AP region providing clients a full cycle solution for the implementation of enterprise programs and portfolio strategies.  Managed Services acts as a true extension of Visa Clients’ team bringing together expertise, capabilities, resources, and scale to enhance performance and increase profitability.  Managed Services engagements cover a wide variety of client strategic imperatives, from driving profitable lifecycle programs, to implementation of new capabilities or Visa products, to building new digital customer journeys.  VMS not only drives significant partnership value and strengthens Visa’s relationships with our clients, but it also enables rapid implementation of key priorities, which drive incremental revenue back to both the client as well as Visa.

What you will need:

• A Degree in Business Management, Marketing, Economics, Finance, or related fields. A master’s degree would be an advantage.
• Minimum of 5 years of relevant work as a campaign manager, marketing manager, partnership manager, or a similar role.
• Strong ability to interpret complex data and translate it into potential opportunities for campaign growth and improvement.
• Demonstrated experience in designing and executing successful marketing campaigns
• Experience in end-to-end campaign management, from initiation, optimization and post-campaign tracking.
• Excellent stakeholder management skills, with a collaborative, diplomatic, and flexible approach.
• Excellent presentation skills, including the ability to communicate complex ideas effectively, both verbally and in writing.

What will also help:

• Proven experience in delivering growth for financial services products.
• Strong knowledge of the financial services ecosystem in Thailand.

Projects you will be a part of:

As a Campaign Management Specialist under VCA Managed Services at Visa, you will be embedded at the issuing bank client's site in Thailand, leading and executing a comprehensive campaign strategy and roadmap. You will play a critical role in designing innovative campaigns, collaborating with stakeholders to identify opportunities, and implementing effective tracking frameworks. Your contributions will directly support Visa clients by creating high-impact campaigns, making this role strategically influential within a collaborative and dynamic environment.

Projects you will be a part of:

As a Campaign Management Specialist under VCA Managed Services at Visa, you will be embedded at the issuing bank client's site in Thailand, leading and executing data science projects that drive significant value creation. You will play a critical role in developing innovative solutions, analyzing portfolio data for growth opportunities, and supporting card campaign design. Your contributions will directly support Visa clients in delivering high-impact projects, making this role both strategically influential and technically challenging within a collaborative and innovative environment.

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

All your information will be kept confidential according to EEO guidelines.