Manager - Offline Marketing

Strategy Development:

• Develop and implement offline marketing strategies that align with the company’s overall business goals and objectives.
• Conduct market research to understand consumer behavior, competitor activity, and industry trends.
• Identify and target key customer segments and demographics.

Campaign Management:

• Plan, execute, and manage offline marketing campaigns, including print advertising, billboards, direct mail, brochures, and event sponsorships.
• Collaborate with creative teams to produce high-quality marketing materials.
• Ensure consistency of brand messaging across all offline channels.

Event Management:

• Plan and coordinate real estate events such as property launches, open houses, exhibitions, and trade shows.
• Manage event logistics, including venue selection, vendor coordination, and promotional activities.
• Track and analyze event ROI and effectiveness.

Partnerships And Sponsorships:

• Identify and negotiate partnerships and sponsorship opportunities to enhance brand visibility.
• Build and maintain relationships with local businesses, community organizations, and industry influencers.

Budget Management:

• Develop and manage the offline marketing budget, ensuring cost-effective allocation of resources.
• Track, report, and analyze the performance of offline marketing activities against the set KPIs and ROI.

Team Collaboration:

• Work closely with the digital marketing team to ensure an integrated marketing approach.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Lead and mentor junior marketing staff in executing offline campaigns.

Compliance And Legal:

• Ensure all offline marketing activities comply with local regulations and legal requirements.
• Manage and secure all necessary permits for advertising and events.

Qualifications:

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with at least 2 years in offline marketing within the real estate industry.
• Proven track record of successfully managing offline marketing campaigns.
• Strong understanding of real estate market dynamics and consumer behavior.
• Excellent project management and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong negotiation, communication, and interpersonal skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

Key Competencies:

• Strategic Thinking
• Creativity and Innovation
• Leadership and Team Management
• Results-Oriented
• Strong Analytical Skills
• Negotiation and Influencing Skills