Marketing Analyst

Department: Data

Employment Type: Permanent - Full Time

Location: Remote (Canada)

Compensation: $79,000 - $94,000 / year

Description

• Partner with Marketing, Application Development, and Data Engineering to consolidate marketing data from multiple sources into a unified system, ensuring compatibility and accessibility for comprehensive analysis.
• Regularly audit, validate, and clean datasets to eliminate duplicates, correct errors, and maintain high standards of data quality and reliability.
• Lead advanced analytics initiatives to improve marketing measurement and campaign performance forecasting, including the development and refinement of machine learning models, attribution methodologies, and marketing mix modeling (MMM). 

• Collaborate closely with the User Acquisition Manager to assess channel efficiency, test creative performance, and define budget allocation strategies using ROAS and LTV forecasting.
• Own marketing analytics: compile data from multiple sources to create and maintain dynamic reports, dashboards, ad hoc analyses, and executive summaries covering key performance metrics.
• Define and manage SKAN event schemas to ensure accurate measurement of iOS campaigns, while staying up to date with industry best practices.
• Support the Ad Monetization team with performance evaluations and provide analytical support for new initiatives and strategic testing.
• Ensure accurate measurement of marketing ROI and campaign effectiveness.

• Build clear, insightful dashboards and reports that visualize essential metrics and performance indicators for internal stakeholders.
• Help cross-functional teams understand and act on data by interpreting analytical findings and presenting implications in an accessible, narrative-driven manner.

• Deliver strategic recommendations to improve campaign performance, enhance customer engagement, and optimize marketing budget allocation based on data-driven insights.
• Collaborate with the Performance Marketing team to evaluate and recommend ROAS targets that maximize profitability.
• Communicate complex statistical analyses and model outputs to non-technical stakeholders with clarity and precision.
• Design and analyze A/B tests in partnership with functional leaders to determine the most effective marketing strategies. 

• 3+ years of experience as a marketing-focused analyst, preferably in a digital or mobile environment.
• Advanced SQL skills for manipulating and generating new data tables.
• Proficiency with BI visualization tools (e.g., Tableau, Looker, Sigma).
• Familiarity with key marketing data platforms and tools such as:
  • MMPs (preferably AppsFlyer)
  • Ad Mediation platforms (e.g., MAX)
  • Apple SKAN
  • Marketing partners (e.g., Google, Meta, AppLovin).
• Experience with Python is preferred.
• Understanding of CRM tools and how they integrate into the marketing technology stack.
• Strong applied statistics skills, including distribution analysis, statistical testing, regression modeling, and more.
• Experience working with large datasets, third-party data acquisition, and cloud-based data environments.
• Excellent oral and written communication skills, with a strong emphasis on data storytelling and presentation.
• Demonstrated experience with both commercial and open-source statistical and analytics tools.
• Experience in gaming or direct-to-consumer mobile app distribution is strongly preferred due to the unique dynamics of player acquisition and lifetime value modeling.

Hyper Hippo Welcomes Everyone to Apply!

What We Offer!

• Competitive salary and extraordinary incentive plan tied to company goals
• Extended health, dental & vision benefits + a $600 health & wellness spending account + an Employee & Family Assistance Program
• 4 weeks vacation + paid winter holiday closure + 10 paid personal/sick days per year
• Annual $3,000 self development budget + 5 paid professional development days to attend conferences, courses, training – you name it!
• Home Ergonomic Benefit for your home office - $1,000 
• Company laptop (choice of PC or Mac!) and a $250 stipend to purchase accessories required to work effectively
• Paid parental and compassionate caregiver leave - up to 20 weeks top-up
• Charitable gift matching up to $1,000 per year for recognized causes that you support + 3 paid volunteer days per year

Hippo Hubs & Remote Work