Marketing Communications Analyst

2 Days ago • 2 Years +

About the job

Summary_{By Outscal}

Job Overview:

As a Marketing Communications Analyst, you will play a pivotal role in shaping and refining our communication strategies. Your primary responsibility will be to analyze communication data, generate actionable insights, and collaborate across departments to enhance our campaigns. Your ability to extract, interpret, and present data will drive key business decisions and improve overall communication effectiveness.

Key Responsibilities

Data Analysis: Analyze user behavior and communication impact using MSTR/Excel, SQL, and Marketing Automation Tools, while developing reports and dashboards to identify key trends and actionable insights.
Communication Strategy: Collaborate with teams cross functionally to develop and execute data-driven, multi-channel communication strategies, optimizing campaigns through A/B testing and performance analysis.
Reporting & Insights: Present clear, actionable insights by translating communication data for stakeholders, while optimizing messaging through A/B testing and data-driven recommendations to improve campaign effectiveness.
Technical Expertise: Proficient in Jira, SQL, Excel, and Marketing Automation, with the ability to extract and analyze data while translating insights into compelling narratives for business decisions.

Experience and Qualifications

You have a degree in Statistics, Economics, or Data Science.
You have 2+ years of data analysis or marketing analytics experience, ideally in gaming or entertainment.
You're Proficient in MSTR/Excel, have strong SQL skills, and are experienced with data visualization tools (e.g., Tableau, Power BI).
If you're a data-savvy professional eager to drive success in real-money gaming, that would be a great plus.

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About The Company

Head Digital Works

56 Active Jobs

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.