Marketing & Growth Manager - apprenticeship

3 Weeks ago • All levels

Job Summary

Job Description

Reenbow is an EdTech startup developing an AI-powered platform designed to generate engaging educational content and maximize learner engagement. The role involves structuring and leading the acquisition strategy, identifying and managing marketing tools, creating inbound and outbound campaigns, building a clear funnel, and analyzing business KPIs. The role will be responsible for optimizing the company's presence on acquisition channels and implementing B2B acquisition campaigns. It involves close collaboration with the product and sales teams to unify efforts. The role will require proposing growth hacking actions to test new levers.
Must have:
  • Structure marketing and acquisition strategy
  • Identify and manage marketing tools (CRM, automation, analytics, cold emailing, tracking, CMS, etc.)
  • Create inbound and outbound campaigns
  • Build a clear funnel
  • Analyze business KPIs

Job Details

Reenbow est une startup EdTech qui développe une plateforme boostée par l'IA, conçue pour générer du contenu pédagogique engageant et maximiser l'engagement des apprenants. Grâce à l'automatisation, à la personnalisation et à la gamification, nous aidons les centres de formation, les entreprises et les écoles à proposer des expériences d'apprentissage captivantes, efficaces... et mémorables.

Dans le cadre de notre forte croissance, nous cherchons un Responsable Marketing & Growth, capable de prendre en main notre stratégie d'acquisition et d'en devenir le référent. Si tu veux construire, tester, apprendre, itérer et scaler, tu es au bon endroit.

Missions principales


Rattaché(e) directement au CEO et au graphiste, tu participeras activement à la stratégie de visibilité et d'acquisition de Reenbow. Tes missions :
  • Structurer notre stratégie de marketing et d'acquisition dès le départ : définition des priorités, choix des canaux, outils à mettre en place.
  • Identifier, configurer et piloter les outils marketing (CRM, automation, analytics, cold emailing, tracking, CMS, etc.).
  • Créer des campagnes inbound et outbound (SEO, SEA, email, LinkedIn, contenu, A/B tests...).
  • Construire un funnel clair : attirer, convertir, nourrir, fidéliser.
  • Suivre et analyser les KPIs business (CPL, CAC, taux de conversion, rétention...).
  • Être en lien direct avec l'équipe produit et commerciale pour unifier les efforts.
  • Optimiser notre présence sur les canaux d'acquisition : SEO, emailing, campagnes LinkedIn / Google.
  • Mettre en place des campagnes d'acquisition B2B (cold emailing, retargeting, ABM...).
  • Proposer des actions de growth hacking pour tester de nouveaux leviers.

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About The Company

Reenbow est une startup spécialisé dans la gamification pédagogique. Nous développons divers projets de la réalité virtuelle, une platforme LMS boosté l'IA et des jeux en 2d.

Paris, Île-de-France, France (On-Site)

Paris, Île-de-France, France (On-Site)

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