Marketing & Growth Manager - apprenticeship

2 Days ago • All levels

Job Summary

Job Description

Reenbow is an EdTech startup developing an AI-powered platform designed to generate engaging educational content and maximize learner engagement. Through automation, personalization, and gamification, they help training centers, businesses, and schools offer captivating, effective... and memorable learning experiences. As part of their strong growth, they are looking for a Marketing & Growth Manager to take charge of their acquisition strategy and become the reference point. Your responsibilities include structuring the marketing and acquisition strategy, identifying, configuring, and piloting marketing tools, creating inbound and outbound campaigns, building a clear funnel, monitoring and analyzing business KPIs, and optimizing their presence on acquisition channels.
Must have:
  • Structure marketing and acquisition strategy.
  • Identify and use marketing tools (CRM, automation, etc.).
  • Create inbound and outbound campaigns.
  • Build a clear funnel (attract, convert, retain).
  • Monitor and analyze business KPIs.

Job Details

Reenbow est une startup EdTech qui développe une plateforme boostée par l'IA, conçue pour générer du contenu pédagogique engageant et maximiser l'engagement des apprenants. Grâce à l'automatisation, à la personnalisation et à la gamification, nous aidons les centres de formation, les entreprises et les écoles à proposer des expériences d'apprentissage captivantes, efficaces... et mémorables.

Dans le cadre de notre forte croissance, nous cherchons un Responsable Marketing & Growth, capable de prendre en main notre stratégie d'acquisition et d'en devenir le référent. Si tu veux construire, tester, apprendre, itérer et scaler, tu es au bon endroit.

Missions principales


Rattaché(e) directement au CEO et au graphiste, tu participeras activement à la stratégie de visibilité et d'acquisition de Reenbow. Tes missions :
  • Structurer notre stratégie de marketing et d'acquisition dès le départ : définition des priorités, choix des canaux, outils à mettre en place.
  • Identifier, configurer et piloter les outils marketing (CRM, automation, analytics, cold emailing, tracking, CMS, etc.).
  • Créer des campagnes inbound et outbound (SEO, SEA, email, LinkedIn, contenu, A/B tests...).
  • Construire un funnel clair : attirer, convertir, nourrir, fidéliser.
  • Suivre et analyser les KPIs business (CPL, CAC, taux de conversion, rétention...).
  • Être en lien direct avec l'équipe produit et commerciale pour unifier les efforts.
  • Optimiser notre présence sur les canaux d'acquisition : SEO, emailing, campagnes LinkedIn / Google.
  • Mettre en place des campagnes d'acquisition B2B (cold emailing, retargeting, ABM...).
  • Proposer des actions de growth hacking pour tester de nouveaux leviers.

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About The Company

Reenbow est une startup spécialisé dans la gamification pédagogique. Nous développons divers projets de la réalité virtuelle, une platforme LMS boosté l'IA et des jeux en 2d.

Paris, Île-de-France, France (On-Site)

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