Marketing Manager, India

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

JOB SUMMARY

To actively drive business and profitability growth by cooperatively working with Marketing, Sales, Strategic Product Development to identify and secure customer opportunities. Role should be focused on developing marketing strategies, executing launch plans and driving customer conversions to the high value products for the area of responsibility. The purpose of these endeavors is to develop a clear strategic roadmap in support of the related platform, which can be executed by the organization so to maximize profitability and value to the customer.

Essential Duties And Responsibilities

• Responsible for product segment strategies as assigned and for strategic positioning of products within the related marketing platform. This may include: branding, promotion, competitive intelligence, positioning, pricing, margin targets, forecasting, target markets and customers, recommendation strategies, customer value and selling strategies.
• Identify trends in the pharmaceutical market that may impact West products
• Ownership of product launches and associated West Sales PROs training, creation of sales tools and support including formal market plans.
• Coordination with Sales, TCS and/or Product Development to garner market feedback following the established Voice of Customer (VOC) process.
• Responsible for working with key customers through concept development, product development and industrialization in support of the Project Scaffold process.
• Proactive marketing lead, working directly with the customer and sales to identify and tackle specific conversion opportunities in support of the defined platform strategies.
• Keep up to date on competitive activities and market developments in order to recommend and implement actions of management
• Marketing champion on steering teams as assigned related to the marketing platform.
• Participate actively in industry associations, working groups, support in Educational Series events to showcase West’s leadership orientation.
• Marketing lead to support coordination and management of trade shows, events, posters/presentations planning and execution as assigned.
• Manage all local promotional activities and materials (eg. exhibitions, promotional samples, brochures) in collaboration with regional marketing
• Other duties as assigned.

Quality : The job holder is aware of his/her special responsibility for quality and conducts his/her activities in accordance with the Company quality policy at all times.

SOI: The job holder of all relevant SOPs as per Company as they are related to the position covered by this Job Description.

Safety: The job holder is aware of his/her special responsibility towards health and safety in accordance with the company’s safety policy at all times.

Lean: Support and contribute actively in Lean sigma programs and activities towards delivery of the set target.

• Switch off the machinery if it is not operating; or Switch off the lights and air conditioning if you are the last person to leave the premise.
• Simplify processes and improvements; reduce printing or photocopying; use recycle papers.

Basic Qualification:

Bachelor's Degree

MBA in Marketing

Work Experience:

Minimum 8 years relevant experience preferred from Pharmaceutical/medical device in Marketing field.

Skills and Abilities:

• Strong analytical and project management skills
• Self-driven, curious, and well-organized
• Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results
• Excellent verbal communication, presentation skills, and writing proficiency
• Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity
• Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services
• Proficiency in developing market messaging in line with Challenger principles and in support of customer journey
• Ability to leverage technical data to support product claims through commercial content generation
• Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns
• Exercises wide latitude in determining objectives and approaches to critical assignments
• Working knowledge of medical device regulations, ISO standards, and market trends on combination products
• Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description
• Able to comply with the company’s safety and quality policy at all times

Additional Requirements:

• Must be able to communicate effectively, read & write, speak in front of groups, express & exchange ideas
• Interpret data, make quick decisions
• Understand direction and adhere to procedures

The job description reflects the general details considered necessary to describe the principal functions of the job identified and shall not necessarily be construed as a detailed description of all the work requirements that may be inherent in the job. West Pharmaceutical Services is an Equal Opportunity Employer.

West embraces diversity and equality of opportunity. We foster an environment where all individuals are safe, treated fairly, valued and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status or other applicable legally protected characteristics. Where permitted by law, employment with West Pharmaceutical Services, Inc. or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of post-offer background screening and/or drug screening.