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Nikke 高级品牌经理 Senior Brand Manager

Guangdong Province, China (On-site)

Nikke 高级品牌经理 Senior Brand Manager

4 Months ago • All levels • Marketing

About the job

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cross-functional

Job Description

Senior Brand Manager for Nikke, responsible for developing effective marketing strategies and driving brand awareness through compelling content, strategic channel management and engaging events.

Must have:

Marketing Strategy
Brand Development
Content Creation
Channel Management

Good to have:

Cross-functional Teams
Global Regions
KPI Management
User Engagement

Responsibilities:

1. Leverage market and user insights to develop effective marketing strategies.
2. Responsible for driving brand development and promoting various internet products/platforms/services through comprehensive marketing planning, creative campaigns, compelling content creation, strategic channel management, and engaging events.
3. Engage with cross-functional teams and global regions to create an adhesive and aligned go-to-market plan.
4. Lead tactical executions that engages end-users to achieve established KPIs.
5. Ensure that all marketing approaches and budgets are strategically aligned with specific objectives, such as driving new installs, increasing active user engagement, achieving return targets, and enhancing brand awareness, among other relevant metrics.

Requirements:

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About The Company

Tencent

212 Active Jobs

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.