Paid Media Specialist

Who is PlaySide Studios?

PlaySide Studios is a dynamic and innovative company that employs individuals across Australia, New Zealand and the UK. As Australia's largest publicly listed independent video game developer, PlaySide is committed to delivering cutting-edge interactive experiences across mobile, VR, AR, and PC platforms. With a diverse portfolio of more than 60 titles and collaborations with industry giants like Netflix and Activision Blizzard, working at PlaySide is not just a job but an opportunity to be part innovating the gaming industry.

Position Overview:

Ready to level up your career in gaming? We’re looking for a Paid Media Specialist to drive high-impact, multi-channel campaigns that fuel player growth across PC, Console, Mobile, and VR. In this role, you’ll plan, execute, and optimize digital media strategies while testing new advertising channels to stay ahead of the game.

Reporting to the User Acquisition and Growth Manager, you’ll work closely with creative, product marketing, and data teams to craft engaging campaigns, maximize budgets, and scale performance. If you thrive on data-driven decisions, innovation, and the fast-paced world of gaming, this is your chance to make an impact!

Key Responsibilities

• Develop and execute multi-channel paid media campaigns across digital and social platforms, including Meta, TikTok, YouTube, and emerging channels.
• Plan and manage global media budgets, ensuring optimal allocation across regions and platforms.
• Collaborate with brand, product marketing, and creative teams to align campaign strategies and ensure best practices.
• Monitor and analyze key performance metrics (ROAS, CPI, CTR, LTV) to optimize targeting, bidding, and creative execution.
• Conduct A/B testing on creatives, audience segments, and bidding strategies to improve campaign efficiency.
• Identify and explore new advertising channels, programmatic opportunities, and audience expansion strategies.
• Manage agency and partner relationships to enhance campaign performance and explore ATL opportunities.
• Provide creative briefs, analyze asset performance, and recommend content strategies based on data insights.
• Work with analytics teams to develop reporting solutions and track campaign effectiveness.
• Stay up to date with industry trends, platform updates, and competitor activity to refine paid media strategy.

What You Bring To The Role

• 3-4 + years of experience in paid media buying, performance marketing, or user acquisition
• Proven ability to plan, execute, and optimise paid campaigns across multiple platforms.
• Strong analytical skills with experience in campaign reporting, performance measurement, and optimisation.
• Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, YouTube Ads, Reddit Ads, and similar platforms.
• Experience with budget management, audience segmentation, and A/B testing.
• Ability to interpret and act on data insights to drive continuous improvements in campaign performance.
• Strong understanding of gaming audiences, player behaviours, and platform-specific marketing strategies.

Bonus Points!

• Experience with new and emerging ad platforms (e.g., Discord ads, Snapchat, CTV, or influencer marketing).
• Knowledge of Google Analytics, Looker, Data Studio, or other business intelligence tools.
• Familiarity with programmatic advertising or alternative UA strategies.
• Basic knowledge of creative production processes for paid social content.
• Experience working on media campaigns for games and entertainment brands

What we offer here at PlaySide

• Playdays - an additional 5 paid days off per year to do something you love.
• Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options.
• Industry-leading Parental Leave benefits.
• Employee Assistance Program to support mental well-being.
• Mentoring opportunities to help you grow in your role.
• Half price state-of-the-art Gym access! (right next door) - you can wear your free PlaySide Swag!
• Social events including Games night, karaoke nights, Movie Nights (We hire out the cinema!), group activities, and food trucks! Just as some examples!
• Relocation Assistance