PPC Manager

2 Months ago • 1 Years + • Marketing

Job Summary

Job Description

The PPC Manager will be responsible for developing and executing high-performance PPC campaigns across various platforms, focusing on the Swedish market. Key responsibilities include preparing go-to-market strategies, managing Google Ads and Bing Ads campaigns, optimizing ROI, providing regular performance reports, A/B testing, collaborating with other teams (SEO, Content, CRO), and conducting competitor analysis. The ideal candidate will possess advanced knowledge of Google Ads and Bing Ads, strong analytical skills, and fluency in English and Swedish. Experience in the gaming industry is preferred.
Must have:
  • 1+ years PPC experience
  • Advanced Google Ads & Bing Ads knowledge
  • Strong analytical skills
  • Fluency in English & Swedish
  • ROI maximization expertise
  • Campaign reporting & analysis
Good to have:
  • Fluency in Dutch, German, or Danish
  • Google Analytics experience (GA4 Certification)
  • PPC automation tool experience
  • Google Tag Manager (GTM) knowledge
Perks:
  • Hybrid work policy
  • 4 weeks of Workation
  • 30 annual vacation days
  • Occupational Pension
  • 5,000 SEK wellness contribution
  • Parental Leave Top-Up
  • Private health care insurance
  • 1,500 SEK equipment allowance
  • Benify benefits portal
  • Relocation package

Job Details

Description

Position at LeoVegas Group

ABOUT THE ROLE

 

Are you passionate about driving business growth through strategic online paid search advertising? Do you thrive in a fast-paced environment where data is king? We're seeking an experienced PPC Manager to join our multi-national team of Paid Search experts and play a key role in driving growth for some of the best brands out there focused on the Swedish market.

 

In this role, you will be entrusted with the responsibility of developing and executing high-performance based PPC campaigns across various platforms. You'll leverage your expertise to generate qualified leads, maximize return on ad spend (ROAS), and achieve our ambitious marketing objectives. This is an opportunity to make a significant impact on the company's success and contribute directly to our revenue growth.


 

YOU WILL BE RESPONSIBLE FOR:

        Preparing go-to-market strategies of our best brands in regulated markets.

        Daily execution of Paid Search campaigns with a focus on identifying new opportunities of growth across our biggest markets and accounts.

         Managing, optimizing & maximizing the company's ROI on Google Ads & Bing Ads (Search) with minimal management. Proven experience using advanced PPC bidding strategies such as tROAS.

         Provide budget planning,  regular reporting and analysis of campaign performance to key stakeholders like Country & Marketing Managers.

         Improving conversions by a/b testing different variables.

         Proactively maintain high levels of up-to-date knowledge of best practices and strategies for Paid Search in the organization and apply in the business where applicable.

         Working closely together with SEO, Content and CRO team to increase relevancy and conversion rate for Paid Search campaigns.

         Basic knowledge of Google Tag Manager (GTM) for effective campaign tracking.

         Competitor analysis within the paid search ecosystem using specific competitor tools.


 

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

 

         Fluency  in written and spoken English & Swedish.

         1+ years of experience working in a similar role, ideally within the gaming industry.

         Advanced knowledge of Google Ads, Bing Ads, Editor and Keyword Research Tools

         Exceptional analytical skills, being able to extract meaning and insights from large amounts of data and make recommendations based on it.

         Knowledge of conversion tracking and attribution modeling

Nice to have:

         Fluency in Dutch, German or Danish or any other language directly related to our active markets.

         Intermediate to advanced experience using Google Analytics. Google Analytics 4 Certification would be ideal.

         Experience in PPC automation tools and scripts

 

 

WHO WE ARE

 

At the core of LeoVegas Group, is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices world-wide.

 

BENEFITS

 

        Hybrid work policy

        4 weeks of Workation (T&C apply)

        30 annual vacation days

        Occupational Pension

        5,000 SEK wellness contribution annually

        Parental Leave Top-Up

        Possibility to enroll in a private health care insurance for both you and your partner

        1,500 SEK equipment allowance

        Benify - benefits portal with many offers and discounts

        We offer a relocation package with accommodation and flights.


JOIN US!


In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!

 

If you think you would be a good fit for the Leo pride - give us a roar! 

**As our company working language is English we’d like to see your CV in English please**

 

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About The Company

LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 10 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,000 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.


As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). 


For more information, visit www.leovegasgroup.com.

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