Principal Analytical Lead, Large Customer Sales, Automotive
Job Summary
Job Description
- 11+ years experience in media analytics, advertising sales, or related fields
- Expertise in online advertising (Search, Display, Video)
- Experience with website analytics (e.g., Google Analytics)
- Strong communication and presentation skills
- Ability to lead and mentor junior staff
- Experience working with senior clients in the Automotive space
- Familiarity with MMM, Experiments, MTA, and incrementality
- Experience with brand and performance marketing solutions
- Expertise in video/brand advertising
- Return on Investment (ROI)/financial modeling experience
- Statistical analysis expertise
- Bonus
- Equity
- Benefits
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working closely with senior clients, advising on marketing/business performance in the Automotive space, and influencing decisions leveraging insights and measurement.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), brand analysis techniques, marketing experiments, return on investment/financial modeling, and statistical analyses.
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
- Demonstrated ability to lead and mentor junior staff.
- Strong written and verbal communication skills with comfort delivering simple and compelling stories to senior and executive leadership.
- Expertise in video/brand advertising.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $138,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing and/or product development, and translate data into answers to business questions and/or insights to facilitate business decision-making.
- Develop and own analytical modeling for key client/partner projects, apply and/or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
- Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/analytical stakeholders on the client’s/partner’s side.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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