Principal Product Marketing Manager, Platform

1 Month ago • 8-10 Years • $212,500 PA - $250,000 PA

Job Summary

Job Description

The Principal Product Marketing Manager will shape the story of Apollo's platform capabilities, create content that drives engagement and pipeline, drive Enterprise GTM alignment, deepen technical storytelling, partner cross-functionally, and bring insights to the table. This role involves crafting narratives, developing content strategies, collaborating with Sales and Product teams, and analyzing data to refine messaging and content roadmaps. The successful candidate will be responsible for promoting Apollo's API platform, engaging with technical buyers, and contributing to a high-growth environment. The ideal candidate will have at least 8 years of technical B2B product marketing experience, including 5+ years focused on developer tools or API platforms.

Must have:

8-10+ years of B2B product marketing experience.
Experience with developer tools or API platforms.
Speak to developer audience and market complex SaaS platforms.
Builder’s mindset and experience in high-growth startups.
Technical aptitude and ability to enable Sales teams.
Produce high-quality strategic and technical content.
Strong collaborator across Product, Sales, and Demand Gen.
Data-informed and results-oriented.

Good to have:

Familiarity with the GraphQL ecosystem.
Experience designing campaigns for end-users and economic buyers.

4 skills required

4 skills required for this role

Add these skills to join the top 1% applicants for this job

graphql

content-strategy

storytelling

saas-business-models

Job Details

Are you a full-stack Product Marketer who thrives at the intersection of technical depth, strategic storytelling, and high-impact GTM execution? Are you passionate about helping engineering teams adopt next-gen API infrastructure - and excited to shape how Apollo’s category-defining API platform shows up in the market?

If that sounds like you, let’s talk.

With over 1 billion downloads, we’ve become essential infrastructure for teams building modern APIs. Now, we’re expanding our reach and leading the creation of a broader, more inclusive category - API orchestration - that resonates with a much wider audience, including teams who’ve never touched GraphQL. And we’re looking for a Principal Product Marketing Manager to help us tell the story of our platform and drive the creation of high performing campaigns promoting it.

This is a rare opportunity to lead platform marketing at a high-growth company that’s defining a new category and reshaping how modern applications are built. You’ll craft differentiated narratives that resonate with technical buyers, own a content strategy that drives education and helps create pipeline, and partner closely with Sales and Product to launch high-impact go to market plays. Being part of a small but mighty Product Marketing team, you’ll have high visibility, ownership, and the support of a world-class Product and GTM org.

If you're excited to tell the platform story that shapes how the next generation of developers orchestrate APIs, we’d love to meet you.

What you'll do

Build Apollo’s Platform narrative. Shape the story around our core platform capabilities - performance, observability, security, scale - and position Apollo as the trusted platform for running critical workloads.
Create content that drives engagement and pipeline. From launch assets to evergreen content, you’ll create high-quality, technical, and strategic materials that support demand generation, drive product activation, and help the Sales team close deals.
Drive Enterprise GTM alignment. Partner closely with Sales to design and enable full-funnel plays, map content to the buyer journey, and help field teams articulate Apollo’s value to engineering and platform leaders.
Deepen our technical storytelling muscle. Write and shape content that resonates with developers and platform engineers - from explainer blogs to deep dives on orchestration patterns.
Partner cross-functionally. Collaborate with Product to shape feature positioning, influence the roadmap with customer and market insights, and build integrated campaigns with Demand Gen that convert technical leads into pipeline.
Bring insights to the table. Use data, research, and direct field conversations to understand what’s landing with our audience and continuously refine our messaging and content roadmap.

Who you are

You have 8-10+ years of technical B2B product marketing experience, including 5+ years focused on developer tools or API platforms.
You're a technical product marketer who knows how to speak to a developer audience. You've marketed complex Enterprise SaaS platforms - like DevOps tools, cloud services, or AI - and can translate technical value into clear, compelling messaging.
Builder’s mindset. You have experience working in a high-growth startup environment, and you're energized by a fast-paced setting and love creating structure, messaging, and programs from scratch. You’re hands-on, curious, and accountable for outcomes.
Technical aptitude. You're hands-on and eager to understand how our product works firsthand - so you can speak credibly and clearly to our prospects and customers. You’ve enabled Sales teams to win complex deals. You understand what platform and engineering leaders care about, and how to communicate value to them.
Content machine. You know how to produce content that performs - long-form, short-form, strategic, and technical - and you care deeply about quality and clarity.
Strong collaborator. You’re at home working across Product, Sales, and Demand Gen, and you know how to align efforts to move the business forward.
Data-informed. You’re results-oriented, curious about what’s working, and always looking for ways to optimize based on real performance signals.
Strong executive presence. You can communicate with and write for C-level stakeholders.

Nice to have

Familiarity with the GraphQL ecosystem.
Experience designing campaigns that reach both the end-user (e.g. IC software engineer) and economic buyer (e.g. VP Engineering).

$212,500 - $250,000 a year

At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process.

In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.