Principal User Acquisition Manager

2 Months ago • 7 Years +

About the job

Summary_{By Outscal}

Experienced User Acquisition Manager needed to drive growth for Galatea app. Must have strong paid UA, data analysis, and platform expertise.

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

Grow Galatea’s target audiences through organic and paid media channels
Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
Experience with podcasts, partnerships, tiktok, pinterest, influencer marketing, CTV and instagram
Track and report on key metrics on a regular basis
Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI)
Keep up with industry trends and new UA opportunities beyond existing channels

What You'll Bring:

You have 7+ years of experience managing paid UA campaigns for a mobile B2C application.
You are passionate, constantly curious, and a proactive marketeer
Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
You have a deep understanding and proven competencies in at platforms like Apple Search Ads, TikTok Ads Manager, Pinterest, and / or with influencer marketing
You are a confident user of Excel, Google Sheets and Dashboard tools
You are experienced with Adjust or any similar MMP tool
You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
You have an understanding of how to track, run and optimize campaigns in post-iOS14 world
Bring experiences with ad exchanges, affiliates or native advertising would be a big plus
Knowledge of SQL

The annual base salary range for this position is $140,000—$165,000 USD. Compensation will be determined by skill level, proficiencies, and experience.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

Check out our Careers Blog 💼

$140.0K - $165.0K/yr (Outscal est.)

$152.5K/yr avg.

San Francisco, California, United States

5 skills required for this role

Boost these skills to join the top 1% applicants for this job

About The Company

Inkittt

36 Active Jobs

We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.

Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.

At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.

We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.

Join us to build the Disney of the 21st Century!

FT1000: #8 Fastest-Growing Company in Europe 2023