Product Marketing Manager

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Team

The Twitch community is like no other - a passionate and engaged group of creators and active participants who are uniquely invested in what we’re all building together. The Marketing & Communications team at Twitch serves to authentically activate the Twitch community (and beyond) in ways that inform and inspire. Members of our team work across a range of areas including internal and external communications, content & partnerships, creative services, and marketing strategy.

About the Role

As the Product Marketing Manager for Creators, you will be responsible for the global, end-to-end marketing of products that empower creators to take control of their growth by guiding them to adopt tools and best practices based on their journey. You will partner closely with the Community Experiences product team to bring innovative new features to market as well as drive adoption for existing Twitch products, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to execute that strategy. 

You will demonstrate a mastery of consumer insights and creativity to develop their strategy, bring together cross-functional stakeholders to execute on their plans, and will confidently align senior product leadership around those plans. You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features both in the short and long term. You will thrive in a fast-paced product development environment. You will report to the Senior Director of Product Marketing.

You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.

You Will:

• Oversee the development of go-to-market strategy for new and existing product features on Twitch, working closely with research to align the strategy to customer needs and insights
• Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and Creative) to deliver outstanding product-marketing launches
• Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
• Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels

You Have:

• 4+ years of professional experience in a corporate or startup environment
• 2+ years in a marketing capacity at a technology company
• Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives
• Fluency with data, including forecasting and partnership with analytics and campaign owners to surface insights, and a track record of grounding all consumer marketing in data & audience insights
• Project management skills, with experience working with and executing marketing strategy

Bonus Points

• Experience working on digital communities and / or content creators

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8674