Product Marketing Manager, Google Ad Manager Exchange Platforms
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years in product marketing, digital advertising, or marketing communications
- 2+ years in B2B marketing
- Cross-functional collaboration experience
- Experience in product positioning and messaging
- Strong written communication skills
- Experience working with product teams
- Familiarity with ad exchanges and programmatic partners
- Experience with global teams and regional partnerships
- Strong organizational skills
- Deep understanding of programmatic advertising
- Bonus
- Equity
- Benefits
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, digital advertising or marketing communications.
- 2 years of experience in Business-to-Business marketing.
- Experience working cross-functionally with multiple stakeholders to deliver programs.
- Experience in product positioning, narrative development, and creating engaging collateral that articulates product features.
Preferred qualifications:
- Experience working with product teams and representing needs of the user through insights.
- Familiarity with the challenges and opportunities faced by ad exchanges and other programmatic partners, particularly their integration needs with publisher ad servers.
- Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
- Strong organizational skills with ability to self manage, hit deadlines, and prioritize effectively.
- Exceptional written communication skills.
- A strong grasp of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity.
About the job
Ads Product Marketing helps advertisers, agencies, publishers and app developers around the world connect with consumers to grow their businesses and thrive. The Publisher Ads Marketing team is dedicated to helping publishers succeed by creating sustainable businesses with advertising. We do this by helping our partners get the most out of Google’s ad platforms for publishers by educating them about the advanced features on our platforms, deliver unique insights to help them make better business decisions, and help them navigate the changing advertising ecosystem.
As a Google Ad Manager Product Marketing Manager, you'll advocate the future of the publisher ecosystem by empowering partners to maximize content business and ensure a thriving, sustainable, ad-supported open internet. You'll achieve this by clearly articulating the value of Google's advanced advertising technologies, showcasing partner success stories and simplifying complex concepts. You will be responsible for developing and executing product marketing initiatives, crafting core messaging, market positioning, and thought leadership for Google's ad selling platforms, serving the world's largest media organizations.
You will be collaborating with Product and Sales teams to drive successful new product launches through compelling messaging, scaled content promotion, and impactful presence at Google and industry events. Your specific focus will be on cultivating and expanding relationships with media agencies and key ad exchange platforms (online marketplaces where ad inventory is bought and sold programmatically), driving adoption of Google Ad Manager's latest features (Authorized Buyers, Open Bidding, Direct Deals) and maximizing their success within the programmatic advertising ecosystem.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Be able to market Google Ad Manager's core platform and its value proposition to our key exchange platforms.
- Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies and exchanges, working closely with product and partner management teams to develop product strategy, positioning, and messaging that resonates with these partners.
- Develop targeted messaging and marketing programs, including content like blog posts, case studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies and exchange platforms and their business models.
- Help inform the development of new product features based on partner feedback and market insights.
- Develop industry-leading narratives and thought leadership content focused on programmatic advertising and the evolving exchange landscape.
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