Product Marketing Manager, Lifecycle

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It’s an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. With loads of new software capabilities each month, Ray-Ban Meta Smart Glasses just keep getting better. As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up. We’re looking for a Product Marketing Manager to lead lifecycle strategy for Wearables, focused on education, discovery feature discovery, retention and engagement. You’ll partner closely with marketing & product to understand the key moments in the customer journey, and deliver valuable and effective communications across a mix of channels, including email, push, Meta View app, Ray-Ban Meta audio cues, and other Meta channels. In partnership with Data Science, you’ll identify key behavioral signals & accompanying customer experiences that increase retention & engagement. In partnership with the Software PMMs, you’ll develop frameworks and operational models to support feature launches, as well as on-going engagement with existing high value features. In this role, you’ll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.