Retail & Marketing Specialist Mexico, Consumer Products

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Retail & Marketing Mexico Specialist, Consumer Products Mexico

It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 260+ million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. 

We are pursuing consumer products because we believe they will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and, in effect, drive long-term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands or franchises so they become part of the zeitgeist for longer periods of time.

That’s where you come in. We’re seeking a Retail and marketing Specialist to support our consumer products growth ambitions in Mexico. You will work closely with your manager and the cross-functional teams locally and regionally to deploy a Marketing and retail strategy and needed tools/resources to achieve successful retail projects. The overall goal is to ensure that Netflix’s consumer products are an extension of title brand campaigns and to deliver on our promise to create fan joy at the right destination.

Mission

To successfully strategize and permeate Netflix licensing programs across major retailers in Mexico and NOLA (i.e., mass-market, specialty, and online) and deliver best-in-class retail tentpoles.

Job Description (Objectives)

Foundation & Strategy:  Working closely with the Retail & Marketing manager to develop and execute the marketing & retail plans for  Netflix titles through DTR and/or retail development.  

 Oversight & prioritize:: 

Strong relations with the Marketing and Display department of retailers to Inform about Netflix's upcoming content, and products and provide necessary tools for them to be autonomous 

Be the overall brand guardian ensuring consistency and correct application of brand guidelines across Mexico distribution channels, and retailers

Implement and develop  Retailer activations with the most important partners in Mexico such as Liverpool, Palacio de Hierro, Walmart, Suburbia, Chedraui, C&A, Cuidado con el Perro, Comercial Mexicana, etc.

Planning & Trade Marketing: 

Plan with the  manager & Retail & Marketing manager the launch-to-market programs as well as potential cross-category retail activations with key stakeholders both retailers and licensees. 

Be responsible for the overall delivery of the brand across Mexico, keeping on top of timelines.

Work with local agencies (where applicable)

Plan, manage and execute manage the retail calendar for the region, expanding Netflix brands retail footprint through products.

Cross-functional support: 

Create and leverage best retail practices from other countries/regions, such as UCAN, EMEA, and APAC, into the local market and vice versa.

Work closely with the Mexico Manager and PDC team to gain a thorough understanding of the brand guidelines and strategy that need to be localized for Mexico.

Work closely with the sales manager to attend key customer meetings and produce required resources to support sell-in and maximize retail presence for our titles.

Brief and manage the creative partner's team to create bespoke POS designs, brand guidelines, and imagery.

Collaborate with our PR manager to identify key PR opportunities and weave this into the overall brand plans to deliver maximum value.

Work closely with Netflix Marketing (Digital, Title Marketing, etc) to develop the overarching CP product campaigns with a recognizable media value during a window title launch.

What we are looking for

• Demonstrated, 5+ years of experience in the entertainment industry with brands and/or content IPs with proven results and at least 2+ at trade marketing.

• Knowledge of operational marketing / omnichannel approach

• Agile, goal-oriented, driven to succeed, and always up for a challenge

• Fast problem solver/ flexibility to adapt plans in real time

• Data performance analysis

• Cross-functional teamwork knowledge, how to navigate and connect the dots 

• Retail business knowledge across different tiers from Mass-market, and specialty to online 

• Trade marketing and retail activations experience 

• Economies of scale mindset

• Passion for innovation

• Proactive and creativity at its core 

• Entrepreneurial and fast-growing competency 

• Adaptable to multiple changes and speed

• A natural and deep affection for film, television, and or brands

• Deep engagement competency and ability to work with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture .

• Spanish/ English (mandatory) 

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.