Jobs

Scholarships

Courses

Companies

Placements

Community

Home >

Jobs >

Senior Associate/Assistant Manager, Regional Esports Marketing

Senior Associate/Assistant Manager, Regional Esports Marketing

29 Minutes ago • 5 Years + • Esports • Undisclosed

About the job

required for this role

Add these skills to join the top 1% applicants for this job

Job Description

Develop and execute innovative esports marketing strategies for tournaments, global events, in-game items, and long-term objectives. Present marketing plans to internal/external partners. Define global guidelines and best practices for marketing campaigns. Establish a framework for distributing marketing assets to maximize ROI. Collaborate with content creators and community engagement teams on co-streaming strategies. Develop initiatives to grow esports distribution channels (content drops, engagement features, loyalty programs). Supervise content updates across distribution channels. Manage relationships with online platforms. Measure and report on campaign performance, analyzing market trends and adapting strategies.

Must have:

5+ years esports marketing experience
Deep esports ecosystem knowledge
Strong communication (English & Chinese)
Creative marketing ideas
Social media marketing & analytics skills
Multiple task handling

Job Description

Develop and execute effective and innovative marketing strategies to support our esports tournaments, global events, esports in-game items, ad-hoc initiatives, and long-term objectives
Present marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support
Define global guidelines, timeline, and best practices for marketing campaigns for our different types of esports experiences and products
Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels
Work with global and local content creators and community engagement teams on esports co-streaming strategy and execution
Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs
Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans
Manage relationships with online platforms to support esports and competitive gaming
Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
Track performance metrics and adjust marketing efforts accordingly
Analyze market trends and adapt strategies to position our esports and competitive gaming experiences at the forefront of the industry.

Job Requirements

Minimum of 5 years of experience in a similar role within the esports industry
In-depth knowledge of the esports ecosystem and trends as well as social media marketing and analytics tools
Strong communication skills in both English and Chinese
Creative thinker with the ability to generate innovative marketing ideas
Able to handle multiple tasks simultaneously and willing to work on weekends
Passionate gamer with a strong interest in FPS/Battle Royale genres

View Full Job Description

Upload your resume, increase your shortlisting chances by 80%

About The Company

Garena

75 Active Jobs

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology