Senior Commercial Sponsorship Manager

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Job Description:

Senior Commercial Sponsorship Manager

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Senior Commercial Sponsorship Manager be to be accountable for the sponsorship portfolio, encompassing prominent properties such as Leafs, Raptors, NBA, NHL, NFL, and the Olympics. They are responsible for implementing data-driven strategies tailored to meet the specific needs of each product team. This entails leading planning, activation, and measurement efforts, collaborating closely with product teams and internal marketing departments. Through leveraging partnerships and utilizing insightful data, this position plays a pivotal role in advancing OLG's business objectives and promoting sustained growth.

YOUR ROLE IN THE GAME

Reporting to the Director Commercial Sponsorship, you will be empowered to:

• Support the day-to-day strategic direction of all aspects of commercial sponsorship business/initiatives on behalf of the organization.

• In collaboration with the Director, Lines of Business leaders and other internal stakeholders, develop sponsorship strategies to execution-ready status, including maximizing full sponsorship rights, budget management and related media support.

• Manage complex multi-year program strategic assessment including in-year opportunity evaluation and measurement requirements across the commercial sponsorship’s portfolio.

• Under the guidance of the Director, manage sponsorship contractual agreements (terms and benchmarks), negotiations and partnership relationships across the commercial sponsorship’s portfolio.

• In partnership with the Director, develop detailed strategic and tactical roadmaps that align the day-to-day focus to the strategy.

• Collaborate with agency partners to analyze ongoing sponsorship and market trends within sports, arts, entertainment and lifestyle and translate key insights and learnings into strategic and tailored business recommendations.

• Build and manage long-term partnerships with OLG’s commercial sponsorship partners in order to optimize the value of OLG’s contracts and advance OLG’s brand equity.

• Oversee sponsorship program budget including forecasting and monitoring of complex partnership agreements and communicate to the Director and divisional leadership as appropriate.

• In collaboration with the Director, oversee and direct agency(s) in areas such as search, valuation, business and activation strategies and return on sponsorship investment with input from Enterprise Analytics when applicable.

• Negotiate the terms and parameters of in-market activation programs, delivered through third-party, or in-house, ensuring their successful delivery and return on investment.

• With guidance from the Director, develop innovative business cases, presentations, opportunity papers and point of view proposals on new sponsorships/partnership opportunities or improvements to current programs, policies or processes to drive continuous improvement; support the Director in the presentation of commercial sponsorship opportunities grounded in strong return on investment analysis.

• Oversee consultative input and align with OLG Product and Brand Management groups in support of the annual plan which will ladder up to the OLG Marketing Plans.

WHAT YOU NEED TO PLAY

Work Experience: 5+ years of experience in sponsorship consumer marketing and event activation; 3+ years of experience in vendor relationship management and contract negotiation   

Education: university degree in marketing/business management; knowledge of the sponsorship industry  

Critical Skills: strategic, creative and innovative thinker; experienced negotiator with an ability to work within a complex deal framework; strong analytical and problem-solving skills, with demonstrated intellectual and analytical rigour applied to a wide variety of marketing problems; good balance of creative and innovative instincts with business acumen and strategic capabilities; interpersonal skills; relationship management skills; project and program management skills   

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness 

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

• Flexible Work Environment: to help balance both work and life

• You Matter: family friendly work practices and hybrid work

• Freedom to Innovate: supports new and better ways to be successful

• Be your Authentic Self: environment that values diversity as a source of strength

• Learning Galore: 24-7 access to robust online learning programs 

• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by April 22, 2024.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.