Senior Content Lead, Ads Marketing

7 Months ago • 9-12 Years • Editorial

Job Summary

Job Description

The Senior Content Lead, Ads Marketing at Google will define the content agenda and guide a team of writers and AI specialists to produce high-quality, insightful content. This role requires a player-coach mentality, identifying content ideas aligned with Google Ads marketing priorities, writing B2B content, and reviewing/editing team members' work. Responsibilities include developing a steady flow of stories, owning content development from ideation to delivery (long and short-form), partnering with internal teams to ensure strategic and accurate content, leveraging external data for insights, and leading and mentoring a team of writers. The ideal candidate possesses strong writing and editing skills, understands the marketing and digital advertising landscape, and has experience managing teams.

Must have:

9+ years marketing experience
2+ years team management
B2B content creation
Content strategy development
Excellent writing & editing skills
Data analysis for insights

Good to have:

12+ years content leadership
Tech/marketing/B2B publication experience
Experience in consulting research/publishing
Knowledge of AI in marketing

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Job Details

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
2 years of experience managing people or teams.

Preferred qualifications:

12 years of experience in a content leading role.
Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
Experience in conducting light touch analysis to inform insights as part of writing.
Knowledge of marketing or digital advertising landscape and advertiser needs.
Ability to edit team members’ content while managing your own workload.

About the job

As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. As a player-coach, you will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.

Responsibilities

Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
Leverage external data sources to identify trends and insights for use in publication.
Lead, manage, and mentor a small team of in-house writers.