Manage a cross-cultural team of creative copywriters and all phases of creative development;
Lead brainstorming sessions for copywriters and ensure the discovery of multiple powerful and unique local insights for upcoming campaigns;
Organize the timely product big ideas for 360° marketing campaigns and their scalability across different channels - independently or through the crystallization of copywriters' ideas;
Create the core copy for the campaign (slogan, CTA, scripts for TVC, radio, etc.) and fine-tune texts provided by copywriters to make them short, catchy, and straight to the point;
Create non-standard ideas for activities in different channels: BTL, PR, SoMe, etc;
Generate ideas and write scripts for creative video content on social media (reels);
Arrange high-quality native adaptations of voiceovers, slogans, scripts and other types of creative copy into multiple languages, including the local languages of Asian countries;
Create tone-of-voice and content style guides for new brands;
Cooperate closely with the design team to develop creative concepts for key visuals, including team briefings and brainstorming sessions;
Lead learning sessions for the creative team, such as case studies.
5+ years of experience in related areas as an individual contributor (creative copywriter, content creator);
1+ years of experience in managing internal and external teams or copywrites would be a plus;
Experience in working with task management systems (JIRA, Asana, etc.) and freelance platforms (Upwork, etc);
Familiarity with the complete TVC production cycle, including ideation, production, and final video quality assurance;
Fluent English;
Knowledge of the betting/gambling industry will be a plus.
Strong teamwork and self-management qualities;
Critical thinking skills;
Ability to work independently with minimal direction under tight deadlines;
Can-do attitude, energy, inner drive, and motivation to take action to achieve goals beyond requirements.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.