Senior Creative Copywriter

Growe welcomes those who are excited to:

• Manage a cross-cultural team of creative copywriters and all phases of creative development;

• Lead brainstorming sessions for copywriters and ensure the discovery of multiple powerful and unique local insights for upcoming campaigns;

• Organize the timely product big ideas for 360° marketing campaigns and their scalability across different channels - independently or through the crystallization of copywriters' ideas;

• Create the core copy for the campaign (slogan, CTA, scripts for TVC, radio, etc.) and fine-tune texts provided by copywriters to make them short, catchy, and straight to the point;

• Create non-standard ideas for activities in different channels: BTL, PR, SoMe, etc;

• Generate ideas and write scripts for creative video content on social media (reels);

• Arrange high-quality native adaptations of voiceovers, slogans, scripts and other types of creative copy into multiple languages, including the local languages of Asian countries;

• Create tone-of-voice and content style guides for new brands;

• Cooperate closely with the design team to develop creative concepts for key visuals, including team briefings and brainstorming sessions;

• Lead learning sessions for the creative team, such as case studies.

We need your professional experience:

• 5+ years of experience in related areas as an individual contributor (creative copywriter, content creator);

• 1+ years of experience in managing internal and external teams or copywrites would be a plus;

• Experience in working with task management systems (JIRA, Asana, etc.) and freelance platforms (Upwork, etc);

• Familiarity with the complete TVC production cycle, including ideation, production, and final video quality assurance;

• Fluent English;

• Knowledge of the betting/gambling industry will be a plus.

We appreciate if you have those personal features:

• Strong teamwork and self-management qualities;

• Critical thinking skills;

• Ability to work independently with minimal direction under tight deadlines;

• Can-do attitude, energy, inner drive, and motivation to take action to achieve goals beyond requirements.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.