Senior Global Marketing & Campaign Manager, PC Console Games

6 Days ago • 10 Years + • Marketing

Job Summary

Job Description

The Senior Global Marketing & Campaign Manager will be responsible for global paid media advertising for PC and console game titles. This role oversees planning, creative design, and production of user acquisition (UA) materials for global distribution. Key responsibilities include advertising efficiency optimization, generating advertising concepts, executing creative solutions for various regions and stages based on market plans, collaborating with overseas advertising channels for intelligent deployment and user growth, leveraging data-driven approaches, and quantifying results. The ideal candidate has over 10 years of UA experience for console or PC games, global game channel deployment expertise, data analysis skills, and creative content abilities.
Must have:
  • 10+ years UA experience (console/PC games)
  • Global game channel deployment expertise
  • Data analysis & driven approach
  • Creative content & execution experience
  • Fluent English

Job Details

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

  • Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
  • Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
  • Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
  • Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.

Who We Look For

  • Over 10 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
  • Experience in global game channel deployment and user growth, or experience related to overseas application growth.
  • Data-driven mindset, with experience and ability in data analysis.
  • Creative content ability, with experience in game creativity and execution.
  • Fluent in English to work.

 #LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Similar Jobs

PwC - IN_Senior Associate_PBI Custom Chat Developer_Data &  Analytics_Advisory_PAN India

PwC

Kolkata, West Bengal, India (On-Site)
• 4 Months ago
Tesla - Process Engineer Electrode, Battery Cell

Tesla

Grünheide (Mark), Brandenburg, Germany (On-Site)
• 6 Days ago
ByteDance - Insurance Product Manager - Global Payment

ByteDance

Singapore (On-Site)
• 3 Months ago
PwC - IN_Senior Associate _Azure DE + Databricks Developer _Data &Analytics _Advisory _PAN India

PwC

Kolkata, West Bengal, India (On-Site)
• 4 Months ago
PwC - Senior Associate - D&A - GDC

PwC

Kolkata, West Bengal, India (On-Site)
• 4 Months ago
Go Fund Me - Senior Copywriter

Go Fund Me

(Remote)
• 2 Months ago
ByteDance - Global Product Marketing Manager, Brand Innovation

ByteDance

New York, New York, United States (On-Site)
• 1 Month ago
The Walt Disney Company - Sr. Analyst, Licensing (Temp. Role 8 months)

The Walt Disney Company

São Paulo, State Of São Paulo, Brazil (On-Site)
• 2 Weeks ago
NetEase Games - Global Influencer Marketing

NetEase Games

Indonesia (On-Site)
• 3 Months ago
The Walt Disney Company - Intern, Digital & Performance Marketing, Disney+

The Walt Disney Company

Singapore, Singapore (On-Site)
• 5 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

N-iX - Data Analyst / ETL Engineer

N-iX

Ukraine (Remote)
• 5 Days ago
N-iX - Senior Manual QA Engineer (Big Data)

N-iX

Ukraine (Remote)
• 14 Hours ago
PwC - IN-Senior Associate_ Data Governance _D&A_Advisory_Gurgaon

PwC

Gurugram, Haryana, India (On-Site)
• 4 Months ago
Inkittt - Senior Product Manager, Recommendations

Inkittt

San Francisco, California, United States (On-Site)
• 6 Months ago
My Fitness Pal - Sr. Product Manager

My Fitness Pal

United States (Remote)
• 2 Months ago
Easygo - Senior Affiliate Manager - LATAM

Easygo

Melbourne, Victoria, Australia (On-Site)
• 1 Week ago
Seedify - AI Product Manager

Seedify

Philippines (Remote)
• 1 Month ago
Coursera - Staff Software Engineer

Coursera

Canada (Remote)
• 4 Days ago
Synamedia - Manager, People Services

Synamedia

Bengaluru, Karnataka, India (On-Site)
• 5 Months ago
ByteDance - Senior Data Scientist - Global E-Commerce - Supply Chain & Logistics

ByteDance

Seattle, Washington, United States (On-Site)
• 3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in London, England, United Kingdom

Granicus - Business Development Manager - United Kingdom

Granicus

United Kingdom (Remote)
• 4 Months ago
Red Rover Interactive - Tools Programmer

Red Rover Interactive

Newcastle Upon Tyne, England, United Kingdom (Hybrid)
• 2 Months ago
Playtech - Software Engineer

Playtech

Manchester, England, United Kingdom (On-Site)
• 1 Month ago
Keywords Studios (Player Support) - Experienced Game User Researcher - Player Research

Keywords Studios (Player Support)

Brighton And Hove, England, United Kingdom (Hybrid)
• 2 Months ago
Cloud Imperium Games - Core Tech Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
• 2 Months ago
Info Stretch - Java Developer

Info Stretch

Sunderland, England, United Kingdom (On-Site)
• 4 Months ago
Tesla - Sales Advisor

Tesla

Ferndown, England, United Kingdom (On-Site)
• 1 Week ago
The Walt Disney Company - Dry Dock Integration Project Manager

The Walt Disney Company

London, England, United Kingdom (Hybrid)
• 3 Weeks ago
Crunchyroll - Principal Software Engineer (Backend), Partner Engineering

Crunchyroll

London, England, United Kingdom (Hybrid)
• 3 Months ago
Rare - Release Manager

Rare

Twycross, England, United Kingdom (Hybrid)
• 5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Hutch - Marketing Artist

Hutch

England, United Kingdom (Hybrid)
• 2 Months ago
Tencent - Senior Brand Manager, 2D New Product

Tencent

Shenzhen, Guangdong Province, China (On-Site)
• 1 Month ago
Ready Player Me - Product Marketing Manager for PlayerZero

Ready Player Me

Estonia (Remote)
• 1 Month ago
Payactiv - Marketing Copywriter

Payactiv

Milpitas, California, United States (Hybrid)
• 4 Months ago
Life church - Director of Major Donors

Life church

Edmond, Oklahoma, United States (On-Site)
• 4 Months ago
The Walt Disney Company - FX Integrated Promotions Internship, Summer/Fall 2025

The Walt Disney Company

Los Angeles, California, United States (On-Site)
• 1 Week ago
Interface AI - Director of Demand Generation

Interface AI

United States (Remote)
• 6 Days ago
ByteDance - Insurance Solution and Marketing - Global Payment

ByteDance

Singapore (On-Site)
• 3 Months ago
USE Insider - Marketing Manager - Taiwan

USE Insider

Taipei City, Taiwan (Hybrid)
• 4 Months ago
PwC - Analyste expérimenté | Business Recovery Services (Deals – Retournement) | CDI | H/F

PwC

Neuilly-sur-Seine, ÃŽle-de-France, France (On-Site)
• 4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

Shenzhen, Guangdong Province, China (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

London, England, United Kingdom (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Palo Alto, California, United States (On-Site)

Palo Alto, California, United States (On-Site)

Palo Alto, California, United States (On-Site)

Frankfurt, Hessen, Germany (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug