Senior Insight & Intelligence Manager

Key Accountabilities/Responsibilities 主要工作职责：
•    Lead end-to-end insights and analytics for OTC brands
•    Develop in-depth category and market analysis for business growth opportunity identification. 
•    Lead monthly consumption reporting of cross channels, deep dive market share driver / drainers and reasons behind. 
•    Lead media and creative analytics, incl. marketing mix, digital analytics, creative effectives, etc. 
•    Lead innovation projects end to end via market landscaping, NPD ambition and sales estimate and post launch consumption tracking.  
•    Ensure brand assets and communication are consumer-oriented via consumer exploratory, communication development validation, communication effectiveness tracking, and brand health tracking (BPS), etc.
•    Synthesize category and consumer insights for business questions diagnosis and action recommendation.
•    Develop trustful partnership with local cross function teams and global CBIA team. 
•    Independent project delivery and agency management. 
Qualifications/Requirements: (Education / Experience / Competencies)
申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):
•    Experience in consumer insight & analytics in both agency and client side.
•    Have deep understanding in market data and strong analysis skills. Modelling and advanced analytics skills will be a plus. 
•    Have deep understanding in media environment and media & digital analytics.
•    In-depth business and strategy understanding.
•    Experienced in leading various qualitative and quantitative research techniques.
•    Strong oral and written communication skills and ability to influence peers and up.  
•    Experience in OTC categories will be a plus. 
•    Self-motivated, proactive thinker, quick learner and agile to manage change
 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

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