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Senior Marketing Manager

Bavaria, Germany (On-site)

Senior Marketing Manager

5 Months ago • 5 Years + • Marketing

About the job

3 skills required for this role

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Job Description

Senior Marketing Manager needed for Tencent Games, WEU region. Must have 5+ years brand marketing experience, digital, social, paid media, influencer & community management expertise. Avid gamer with shooter genre experience preferred.

Must have:

Brand Marketing
Digital Marketing
Campaign Execution
Community Management

Good to have:

Influencer Marketing
GAAS Game Exp.
Shooter Category
WEU Market Exp.

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Responsibilities:

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Responsibilities / Job Descriptions:

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.

2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)

3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.

4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..)

Requirements:

Requirements:

1. At least 5+ years of brand marketing experience of marketing operations, campaign implementation with experience managing influencers and/or communities.

2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.

3. Excellent communication, presentation, organizational and writing skills.

4. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.

5. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.

Project management skills and ability to manage the priorities of multiple stakeholders.

6. Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus.

7. Experience in going to market on several countries within the WEU regions with a good understanding of the countries gaming environment.

8. Bilingual & Fluent in English, Mandarin a plus.

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About The Company

Tencent

215 Active Jobs

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.