Senior Marketing Manager I
Job Summary
Job Description
- PC/Console Marketing
- Global Marketing
- Game Industry Knowledge
- Strong Communication
- Japanese Language
- Creative Campaign
- User Analysis
- Content Marketing
Job Details
Responsibilities:
1.负责PC/主机类产品全球市场的营销工作，包括整体营销策略制定，内容营销工作，创意Campaign策划与落地； 2.能够有效分析产品内核与玩法内核，筛选并明确目标用户、分析用户诉求、提炼核心卖点，并结合市场环境、产品阶段输出市场营销方案； 3.为各类事件、营销内容制定和规划执行效果目标，与核心业务指标关联，对产品的内容声量、传播效率、用户转化效率负责； 4.基于传播视角，与产品、社区、创意等团队配合，设计传播方案，推进游戏内外资源整合，落地执行。
Requirements:
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More
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