Senior Marketing Operations Manager

Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview

The Enterprise Solutions team serves global organizations, including leading companies, governments, and nonprofits, who seek to upskill or retrain their workforce with the world’s best education. This team is made up of three sub-teams: Sales, Customer Success, and Revenue Strategy & Operations. The teams operate globally and have members based out of our offices in Mountain View, New York, London, Gurgaon, and Abu Dhabi. 

As the Senior Marketing Operations Manager, you will report to the Revenue Strategy and Operations team. You are primarily responsible for making sure that the processes, technology, and execution are integrated seamlessly to support Marketing and Sales programs. On a day to day basis, you will work with cross-functional teams on database segmentation, campaign optimization, lead management, campaign performance reporting, and other strategic projects. 

The ideal candidate should be an analytical thinker who has a strong understanding of B2B Demand Generation funnel and metrics, in-depth experience with Marketing Automation and CRM systems, and unique ability to take a business problem and translate it into a technical solution. If you thrive in and enjoy a fast-paced, innovative, cross-functional working environment, this will be a good opportunity for you. 

Responsibilities. 

• Lead the campaign execution process; manage the end-to-end execution of marketing campaigns with agencies, from intake to scoping, build, QA, and segmentation strategy; 
• Partner with Demand Marketing, Field Marketing, Sales Development, Sales Operations, and Sales Enablement leaders to improve the lifecycle and pipeline generation processes and increase overall marketing efficiency 
• Identify opportunities to introduce automation and help scale the organization, or utilizing existing Tech Stack to its fullest extent
• Proactively drive analytics on email and campaign performance to help team optimize ROI 
• Enable your fellow teammates to be self-sufficient by documenting our procedures and training our global marketing teams

Basic Qualifications

• 5+ years proven experience in Marketing Operations or Campaign Operations at a B2B SaaS company
• 3+ years of Marketo admin experience is a must; working knowledge of Salesforce CRM is required  
• Demonstrated ability to balance stakeholder needs, translate business requirements into technical designs, and manage the development, deployment of marketing tools
• Experience in effectively communicating complex problems, proposing business solutions and managing stakeholders’ expectation

Preferred Qualifications

• Advanced project/ program management skills with the ability to manage competing deliverables and timelines
• Strong interpersonal skills with demonstrated ability to speak in front of senior audiences as well as write clearly, concisely, and compellingly
• Experience with Marketing Attribution models and tools 
• Strong verbal and written communication skills

If this opportunity interests you, you might like these courses on Coursera:

• Google Project Management: Professional Certificate
• Successful Negotiation: Essential Strategies and Skills
• Learning How to Learn: Powerful mental tools to help you master tough subjects

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$126,400 - $158,000  USD

US Zone 3

$119,200 - $149,000 USD

The range(s) listed above are the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.

Current Zone Locations

Zone 1- San Francisco Metro, New York City Metro or Seattle Metro

Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)

Zone 3 - all other US locations

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