Senior Performance Planner needed for Carat in Riyadh. Must have experience with media planning, digital media campaigns, and leading briefs. Experience with DCM or other ad-serving tools is a plus.
The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.
Job Title:
Senior Performance Planner
Job Description:
Key responsibilities:
Collaborates with the internal team to deliver day-to-day strategic work for the client(s), planning strategies (from briefing to execution)
Support on planning: lead briefs conversation internally and externally with media publishers/partners for ideation, deliverables, and steer brainstorms.
Executes, monitor, and optimizes digital media campaigns
Keeps a pulse on leading and emerging media channels/partners (with a skew towards performance) and how to apply them to media/consumer brief responses
Works closely with junior planners
Utilize regularly planning and system tools: media planning tactics (Statex, Zplan, business managers, CSS), booking and finance internal systems (VD, etc…)
Minimum one year experience in a similar position (preferably other media/performance agencies) is required
Experience with DCM / other ad-servingmonitors tools is a plus
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