Social Media Specialist

Job Description

**MUST LIVE IN LAS VEGAS, NEVADA**

• Develop and execute a content strategy that supports AGS’ corporate goals across LinkedIn (B2B), Instagram & Facebook (B2C), YouTube (influencers & content creators), and internal employee engagement platforms.
• Manage AGS’ social media accounts on LinkedIn, Facebook, Instagram, YouTube, Twitter, TikTok, and emerging platforms to ensure consistent messaging and branding.
• Collaborate with influencers, particularly on YouTube, to enhance brand visibility and engagement within the gaming industry.
• Plan and execute paid social media campaigns to maximize brand reach and lead generation efforts.
• Create and edit original content (photography, video, and graphic design) to promote AGS’ products, events, and company culture.
• Curate and manage a content calendar in alignment with measurable KPIs for engagement, reach, and conversions.
• Develop engaging internal content to promote company culture, employee stories, and team events.
• Monitor and analyze social media trends, providing insights and recommendations to improve performance and engagement.
• Attend and live post from industry events, trade shows, and product launches/promotional events.
• Manage and collaborate with AGS’ social media agency, ensuring content aligns with business objectives and brand voice.
• Review and approve content calendars created by the agency, ensuring accuracy, engagement, and consistency.
• Ensure brand consistency across all social platforms, maintaining a professional yet engaging tone.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience working in a professional or corporate environment.
• Proficiency in LinkedIn, Facebook, Instagram, YouTube, Twitter, and TikTok.
• Strong copywriting skills and ability to tailor messaging for different social media platforms.
• Knowledge of paid social media and emerging social media trends and platforms.
• Experience working with B2B and B2C audiences, as well as internal corporate culture branding.
• Basic video and photo editing skills (Adobe Creative Suite, Canva, or equivalent).
• Strong understanding of social media KPIs and analytics tools.
• Excellent attention to detail, organizational skills, and ability to meet deadlines.
• Self-starter who thrives in a professional, structured work environment and can take ownership of social media strategy.
• Ability to appear on camera for promotional or live content.
  

• Experience in the casino gaming, hospitality, or entertainment industry.
• Previous experience managing social media for a company or brand.
• Experience working with influencers, particularly on YouTube, is a plus.
• Previous experience in paid social media advertising is preferred.