Social Media Specialist Gaming/F2P

Your mission

• Game focus. Drive Social Media strategy and content for Forge of Empires, Elvenar, and Rise of Cultures, among others.
• Strategy. Define channel strategies, content pillars, and cadences aligned with game and community goals.
• Community management. Manage daily activity on Facebook Pages/Groups, Instagram, and YouTube.
• Copywriting. Write brief, creative, compelling copy tailored to each channel.
• Content creation. Ideate and script social‑first videos, storyboard/shot‑list and produce; capture and cover live events on‑site; edit video/photos; operate cameras and mics; manage basic lighting.
• Optimization. Optimize content for Facebook, Instagram, and YouTube.
• Research & testing. Run competitor and channel analyses; test and adopt new platforms.
• Coordination. Guide and support our external Social Media Coordinators.
• Reporting. Compile and present monthly performance reports.
• Best practices. Own and evolve best practices for Facebook, Instagram, YouTube, TikTok, and Groups to maximize reach and retention.
• Trendspotting. Identify and leverage trends to improve KPIs.
• Collaboration. Work closely with a fellow Social Media Specialist, external coordinators, and 11 in-house Community Management Specialists.

Your skill set

• Experience. 2+ years professional XP in Digital Marketing, Media, or Communications.
• Tools. Hands-on with AgoraPulse, Meta Business Suite, and YouTube Studio.
• Adobe. Proficient in Photoshop and Premiere Pro; plus basics in After Effects and Audition.
• AI. You already experiment with simple AI solutions to boost productivity.
• Social native. Active on major platforms; eager to try new ones.
• Trend-savvy. Deep internet culture knowledge; up-to-the-minute on TikTok and YouTube.
• Community building. Have grown and engaged highly active follower communities.
• Collaboration tools. Familiar with Jira, Confluence, Miro, Notion (or equivalents).
• Ways of working. Organized, proactive team player with excellent multitasking.
• Language. Confident working in a multicultural environment, eager to use your English skills every day and emoji-savvy.
• Game affinity. Live and breathe Forge of Empires, Elvenar, and Rise of Cultures.

Your power-ups

• Outstanding benefits. Get 28 vacation days, a sabbatical, mobile device, contribution to your public transport ticket, and more.
• Flexible working hours. We offer trust-based working hours as well as active breaks - play table tennis with your team, work out in our gym or go to our rooftop terrace to get some fresh air.
• Hybrid Working Model. We offer our colleagues the flexibility to choose between working from home and our modern offices in central Hamburg. With regular times planned together at the office during our Office Days, we keep up our unique InnoGames spirit!
• Compensation & Fair Play. We have career models as well as market-competitive salary grids in place that ensure that we treat our employees fairly. For this regular-level position, the salary range is between € 41,000 - 53,000 gross. Your seniority level (junior, regular, senior) will be evaluated during the interview process. The salary ranges for other seniority levels differ.
• Team of specialists. Be part of a stable, growing, and award-winning global company. Meet your future colleagues in Business & Game Support and Creative & Product Management.
• English first. Our company language is English, and we support all our employees with optional German lessons.
• Team events. Participate in regular team events (e.g., wine tasting, cooking, paintball), barbecue together on our rooftop terrace, and enjoy regular company-get-togethers.

InnoGames is one of the leading German developers and publishers of mobile and browser games and a certified Great Place to Work®. The Hamburg-based company was founded in 2007 and is now part of Modern Times Group (MTG). Together with about 350 employees from 40 nations, the company founders develop unique games that provide many years of fun for millions of players around the world. InnoGames is best known for Forge of Empires, Elvenar and Tribal Wars, but the company is continually expanding its now 10-game portfolio across platforms and genres. Most recently, InnoGames launched Cozy Coast, a feel-good beach adventure with elaborate merge-2-gameplay and a captivating story.

Excited to start your journey with InnoGames and join our team as a Social Media Specialist? We look forward to receiving your application as well as your salary expectations and earliest possible start date through our online application form. Silja Bernecker would be happy to answer any questions you may have.