Social Platform Specialist, Reddit
Job Summary
Job Description
The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, Reddit. This role requires being the go-to expert for the assigned platform, ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. The specialist will drive audience growth, content innovation, and platform-specific excellence across the company. Responsibilities include staying engaged in the Reddit ecosystem, analyzing performance metrics, developing insights reports, recommending A/B tests, managing the full publishing process, and establishing governance for Reddit usage. They will also act as the main point of contact for platform tools and train internal teams.
Must have:
- Experience managing brand channels on major platforms.
- Expertise in platform-specific analytics tools.
- Deep knowledge of platform algorithms and content formats.
- Analytical mindset with A/B testing experience.
- Excellent writing, grammar, and organizational skills.
- Ability to work cross-functionally and adapt in a fast-paced environment.
5 skills required
Job Details
The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, Reddit. In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.
Primary Responsibilities
- Stay deeply engaged in the Reddit ecosystem, monitoring feature rollouts, subreddit trends, and competitor activity across relevant communities
- Maintain an internal wiki or platform update brief to keep cross-functional teams informed of Reddit-specific updates and insights
- Serve as the in-house expert on Reddit best practices, community guidelines, and platform etiquette
- Analyze post and thread-level performance metrics such as upvotes, comment volume, engagement rate, CTR, and community growth
- Develop weekly insights reports to guide content creation, community engagement strategies, and distribution approaches
- Present data-driven findings to the VP of Social and recommend A/B tests or content optimizations (e.g., post timing, title formatting, content tone)
- Lead performance strategy shifts in response to algorithm or community behavior changes—testing new formats like AMAs, image carousels, polls, or discussion threads
- Manage the full publishing process on Reddit—crafting attention-grabbing post titles, scheduling posts, tagging and categorizing content appropriately, and ensuring consistent brand tone
- Align Reddit strategies with broader content and campaign goals while adapting for the platform's unique audience and culture
- Establish governance and documentation for Reddit usage, including content moderation practices and compliance with data privacy regulations (e.g., GDPR, CCPA)
- Act as the main point of contact for platform tools, vendor coordination, and internal Reddit-related inquiries
- Train internal teams on Reddit platform capabilities, engagement tools, and effective community management techniques
Experience & Requirements
- 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
- Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
- Deep knowledge of platform algorithms and content formats
- Analytical mindset with A/B testing and performance refinement experience
- Excellent writing, grammar, and organizational skills
- Ability to work cross-functionally and adapt in a fast-paced environment
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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