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Sr. Content Marketing Manager, Prime Video India

Prime Video & Amazon MGM Studios

Maharashtra, India (On-site)

Sr. Content Marketing Manager, Prime Video India

5 Months ago • 5-7 Years • Marketing • Editorial • Undisclosed

About the job

5 skills required for this role

Add these skills to join the top 1% applicants for this job

tableau

excel

innovation

pivot-tables

cross-functional

Job Description

Content marketing expert with strong analytical skills needed for Prime Video India. Develop & execute content marketing strategies.

Must have:

Content Marketing
Marketing Strategy
Data Analysis
Cross-Functional

Good to have:

Global Footprint
Strategic Alliance
Joint Marketing
Agency Partners

About the job

Description

We're looking for a True Content Enthusiast who lives and breathes what they watch, spend hours mulling over what works and more spreading the word on a good recommendation! We're looking for a Marketer who will craft the Content Market Strategy for International content, who is able to live and breathe the Content Titles coming to Prime Video India and distill for the Marketing Team. ,

Key job responsibilities

Developing the content marketing prioritization calendar for International content customers across both Originals and Movies

Work customer backwards to identify business needs and content marketing programmes to deliver the same

Develop expertise in marketing across various kind of content ranging from unscripted shows to Amazon produced movies.

Build and manage industry relationships across local content teams, 3rd party productions, talent managers and talent.

Participate early in content development, positioning, research and show pre-testing and designing a road map for content marketing.

Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.

Redefining innovation and success metrics for marketing campaigns for Amazon Prime Video and the industry

Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.

Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.

Developing a framework of content-led customer insights from all sources to funnel into the business.

Basic Qualifications

5+ years of professional non-internship marketing experience

7+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience communicating results to stakeholders

Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners