Sr. Director, Industry Marketing – Manufacturing

Blue Yonder Job Title:

Sr. Director, Industry Marketing – Manufacturing

Synonymous Job Title:

Sr. Product Marketing Director

Location:

Dallas preferred

US - Remote

Overview:
Blue Yonder is looking for a dynamic industry marketing leader with a passion for supply chain management and the manufacturing industry to help Blue Yonder accelerate its leadership in supply chain transformation.
This is a strategic, high-impact role responsible for building awareness and understanding of how Blue Yonder enables companies in the manufacturing sector, including CPG, hi-tech, auto and life sciences to deliver superior results to their customers.

This role requires an understanding of manufacturers and how they leverage multi-tier supply chains to get offerings to market faster and more efficiently while driving a superior customer experience.

Scope:

 In this role you will work closely with peers in marketing, product management and enablement teams to create the positioning, content and creative go-to-market strategies that ensure both sellers and buyers understand how we help supply chain leaders fulfill their potential.

What you will do:

• Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation.
• Partner with industry leaders to identify opportunities to showcase how our supply chain solutions empowers manufacturers to meet critical business goals.
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Build persona-centric narratives and visual demonstrations that showcase the value and differentiation of Blue Yonder’s portfolio for manufacturing.
• Serve as an evangelist and subject matter expert on manufacturing, supporting sales and partner enablement as well as key corporate and industry events.

What we are looking for:

• Bachelor’s Degree, preferably in marketing or a hi-tech field, MBA/master’s preferred
• 10+ years of experience marketing to manufacturers. Experience marketing to CPG / F&B and hi-tech organizations is a plus.
• 2+ years of experience working on SaaS software
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how marketing efforts support business goals
• Strong internal communicator and collaborator

#LI-REMOTE

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The salary range for this positon is: $152,311.10 - $197,688.89 USD

The salary range information provided, reflects the anticipated base salary range for this position based on current national data.  Minimums and maximums may vary based on location.  Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors.  In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: 

• Comprehensive Medical, Dental and Vision 

• 401K with Matching 

• Flexible Time Off 

• Corporate Fitness Program 

• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.