Sr Social Strategist

2 Months ago • 6 Years + • Social Media

About the job

Job Description

Senior Social Strategist needed for B2B brands. 6+ years experience required with strong understanding of social platforms, audience behavior, and data driven strategy. Proven ability to lead social strategy for large brands with measurable outcomes. Expertise in major platforms and analytics tools.
Must have:
  • Social Media Strategy
  • B2B Brand Experience
  • Data Driven Strategy
  • Platform Expertise
Good to have:
  • Influencer Programs
  • UGC Management
  • Social Search Expertise
  • Content Calendar Management
Perks:
  • Global Parental Leave
  • Competitive Benefits
Not hearing back from companies?
Unlock the secrets to a successful job application and accelerate your journey to your next opportunity.

 

Are you passionate about driving impactful social media strategies that push the boundaries for top-tier B2B brands? We are seeking a Senior Social Strategist with a deep understanding of digital brand strategy and a proven track record of working on large, leading brands. You’ll be at the forefront of developing comprehensive, cross-functional strategies across social platforms that bring together organic (owned), paid, influencer, UGC (user-generated content), social search, and community management in one cohesive plan.

In this role, you’ll collaborate closely with creatives, paid social teams, and data experts to deliver integrated, high-impact strategies that not only engage audiences but also align with broader business goals. Your expertise in social platforms, tools, and tactics will help build a collaborative ecosystem, ensuring that our clients are always one step ahead in the ever-evolving digital space.


You Will:

  • Lead the creation and execution of innovative social media strategies for B2B brands, ensuring alignment with business objectives
  • Develop holistic, cross-platform strategies that integrate owned, earned, influencers, UGC, social search (e.g., GIFs/memes), and community management.
  • Build and maintain platform relationships, staying up to date with platform innovations and trends
  • Conduct comprehensive audits of social media accounts to identify optimization opportunities and drive greater engagement
  • Collaborate with cross-functional teams—creative, paid social, data, and content partners—to implement new tactics and engagement strategies
  • Oversee content calendar management, ensuring all content is optimized for social-first engagement
  • Analyze social media performance metrics, providing insightful reports and data-driven recommendations
  • Lead influencer programs and develop organic social media initiatives to boost brand visibility and engagement

 

You Have:

  • 6+ years of experience in a senior social strategist, content strategist, brand manager, social media manager, or similar role within the digital marketing space
  • Experience leading social strategy for large B2B brands with demonstrated success
  • Strong understanding of social platforms, audience behavior, and the tools and tactics available to innovate within the space
  • Proven ability to leverage data and insights to drive strategy, ensuring that every decision is tied to measurable outcomes
  • Expertise in working on major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, Sprinklr), and other digital marketing resources
  • Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns
  • Experience managing social content calendars, influencer programs, and engaging user-generated content to drive community growth
  • A passion for social media, with a commitment to staying ahead of industry trends and best practices
  • Desire and proven track-record of collaborating with creative, other strategists and client service teams.
  • Strong presentation skills
  • Proven track record of building strong relationships with clients

 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

 

View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Calgary, Alberta, Canada (Hybrid)

Cupertino, California, United States (Hybrid)

New York, New York, United States (Hybrid)

Cupertino, California, United States (On-Site)

London, England, United Kingdom (On-Site)

San Jose, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Bogotá, Bogota, Colombia (Hybrid)

Dallas, Texas, United States (Hybrid)

Vancouver, British Columbia, Canada (On-Site)

View All Jobs

Get notified when new jobs are added by Critical mass

Similar Jobs

CloudHire - Paid Search / Digital Marketing Coordinator

CloudHire, Philippines (Remote)

Razer - Merchandising Specialist

Razer, Singapore (On-Site)

EyeBuddy Eye Hospital - Social Media Manager

EyeBuddy Eye Hospital, India (On-Site)

Exploding Kittens,  Inc  - Senior Paid Social Manager

Exploding Kittens, Inc , United States (Remote)

Liquid Advertising - Paid Social Strategist - Video Games

Liquid Advertising, Mexico (Remote)

TxK Gaming Studios GmbH - Social Media Marketing [Internship]

TxK Gaming Studios GmbH, (On-Site)

Swivl - Swivl - Manager - Social Media

Swivl, India (On-Site)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Publicis Groupe - Supervisor Digital

Publicis Groupe, Peru (On_site)

Publicis Groupe - Data Strategist

Publicis Groupe, Colombia (Hybrid)

Publicis Groupe - Planner de Medios 360

Publicis Groupe, Peru (On_site)

Blackhawk Network - Staff Software Engineer

Blackhawk Network, India (On-Site)

Arrise Solutions (India)   - Data Scientist - Recommender S/m's

Arrise Solutions (India) , India (On-Site)

Publicis Groupe - Campaign Manager Senior

Publicis Groupe, Chile (On-Site)

Publicis Groupe - SEO Specialist

Publicis Groupe, Malaysia (On-Site)

Razer - Digital Marketing Manager

Razer, Singapore (On-Site)

Get notifed when new similar jobs are uploaded

Jobs in Calgary, Alberta, Canada

CD PROJEKT RED - Expert Technical Animator

CD PROJEKT RED, Canada (Remote)

Meta4 Interactive - Senior Technical Game Designer

Meta4 Interactive, Canada (Remote)

Alpha Sense - Financial Associate I - Taxonomy

Alpha Sense, Canada (Remote)

Track vfx - Vancouver | Matchmove | Lead

Track vfx, Canada (On-Site)

Turbulent - DevOps

Turbulent, Canada (On-Site)

Ubisoft - Architecte de Stockage

Ubisoft, Canada (On-Site)

Sago Mini - Product Owner

Sago Mini, Canada (On-Site)

Electronic Arts - Senior Systems Designer

Electronic Arts, Canada (Remote)

Get notifed when new similar jobs are uploaded

Social Media Jobs

DRIFE - Social Media Manager

DRIFE, India (On-Site)

Publicis Groupe - Publicis Media - SEA Manager (m/w/d)

Publicis Groupe, (Remote)

Jellyfish - Digital Marketing Paid Social Manager

Jellyfish, Mexico (Hybrid)

DAZN - Senior Media Planning Manager

DAZN, United Kingdom (On-Site)

Animoca Brands - Social Media Manager

Animoca Brands, Hong Kong (Hybrid)

Universal Music - Senior Manager, Fan Engagement (Urban)

Universal Music, United States (On-Site)

Optiwise  - Social Media Manager

Optiwise , India (On-Site)

Get notifed when new similar jobs are uploaded