The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
If you're a skilled UA Manager ready to join our growing team, let’s connect!
In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement.
Let's merge your talents with our vision and create something truly magical! ⭐
Responsibilities:
- Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
- Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals.
- Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting.
- Conduct competitive analysis to monitor competitor activity in UA and identify growth opportunities.
- Identify and test opportunities with new partners and channels, owning relationships with them.
- Collaborate with the Creative Department on creative production to ensure alignment with UA strategies.
- Work closely with Product and Creative teams to coordinate efforts and share feedback, contributing to operational efficiency.
- Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy.
- Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.
Requirements:
- 2+ years of proven experience in user acquisition for mobile games.
- Fluent proficiency in the English language, both spoken and written.
- Deep understanding of the most effective practices and methodologies in user acquisition.
- Proven track record of managing successful user acquisition campaigns and achieving growth targets.
- Proficiency in user acquisition analytics tools such as AppsFlyer.
- Strong proficiency in data analysis and crafting comprehensive reports.
- Previous involvement in A/B testing and conducting experiments within user acquisition.
- Familiarity with various mobile ad platforms, networks, and channels (experience with video networks is a plus).
- Experience working with IAP monetization models.
- Ability to collaborate effectively with cross-functional teams.
- Strong communication and interpersonal skills.
We offer:
- We can offer full-time contract of employment in Estonia;
- For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
- Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
- 5 sick days, 28 calendar days of vacation;
- Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
- Five days full-time, flexible working hours;
- Possibility to work remotely.