Vice President, Digital Tag Management

1 Month ago • 8 Years + • Marketing

Job Summary

Job Description

Onward Search is seeking a Vice President, Digital Tag Management to support Owned and Paid Media initiatives. This role requires executing, implementing, and consulting on tagging strategies for digital marketing campaigns, ensuring data accuracy, compliance, and optimization across search, social, mobile, display, and video. Responsibilities include establishing governance standards, implementing digital media tags within a Tag Management System, conducting quality control checks, collaborating with business and technology teams, ensuring data privacy compliance, and supporting the scaling of digital tag management processes. The ideal candidate will have 8+ years in digital marketing and 5+ years in digital tag management, with proven expertise in ad operations, analytics, and campaign performance measurement. Hands-on experience with various tools such as Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, ad servers, DSPs, and Tag Management Platforms is essential.
Must have:
  • 8+ years digital marketing experience
  • 5+ years digital tag management
  • Expertise in ad operations & analytics
  • Experience with Google Analytics, Adobe, JIRA etc.
  • Tag Management System implementation
Perks:
  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefits
  • Learning & Education Reimbursement
  • Ongoing Training & Development

Job Details

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.

Our financial services client is seeking an experienced Vice President, Digital Tag Management to support Owned and Paid Media initiatives. This role involves executing, implementing, and consulting on tagging strategies for digital marketing campaigns, ensuring data accuracy, compliance, and optimization.

Location: Full-time onsite in Chicago, IL, Columbus, OH or Wilmington, DE
Duration: 3+ month contract, potential for extension and convert to employee


Responsibilities: 

  • Provide consultation and thought leadership on tagging strategies across search, social, mobile, display, and video. 
  • Establish and maintain governance standards for key tagging and media/ad operations. 
  • Implement digital media tags within a Tag Management System for performance tracking, targeting, and analytics. 
  • Conduct quality control checks and document setups to ensure high-quality execution. 
  • Collaborate with business and technology teams to translate data into valuable insights. 
  • Ensure compliance with data privacy regulations and best practices for tag deployment.
  • Support scaling and evolution of digital tag management processes and technology.


Requirements: 

  • 5+ years of experience in digital tag management or a related field. 
  • 8+ years of experience in digital marketing, advertising, or media tagging. 
  • Proven expertise in digital ad operations, analytics, and campaign performance measurement. 
  • Hands-on experience with Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, Ad Servers, DSPs, and Tag Management Platforms.


Perks & Benefits: 

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • eLearning
  • Education Reimbursement
  • Ongoing Training & Development
  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Vice President, Digital Tag Management opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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