VP Growth and Product Marketing
Job Summary
Job Description
- Own a multi-million-dollar budget to drive user growth
- Equip the Marketing team with data, and insights to guide our overall strategy
- Partner closely with Product to build awareness and drive adoption of new features and products
- Conceptualize new strategies and creative tactics to fuel growth across the user lifecycle stages, and unlock untapped opportunities
- Experience in app-based and subscription businesses
- A background in Product Management and/or Data Science
- A STEM degree
8 skills required
Job Details
About the role...
Lead Duolingo's global growth and product marketing team
We’re looking for an exceptional leader to drive our growth marketing efforts. Reporting directly to the CMO, you will lead a high-impact team dedicated to user growth, encompassing data-driven disciplines within the Marketing organization: Performance Marketing, Growth Strategy, Marketing Analytics, Product Marketing, CRM, and Consumer Insights. This role is located in New York, NY.
You will be in charge of...
- Shaping Duolingo’s growth: Own a multi-million-dollar budget to drive user growth.
- Driving strategic insights: Equip the Marketing team with data, and insights to guide our overall strategy.
- Collaborating across functions: Partner closely with Product to build awareness and drive adoption of new features and products.
- Innovative strategy: Conceptualize new strategies and creative tactics to fuel growth across the user lifecycle stages, and unlock untapped opportunities.
You have...
- Extensive expertise: 15+ years of experience leading growth marketing functions.
- Proven leadership: Exceptional skills in leading high-performing teams.
- Cross-functional success: Demonstrated ability to lead complex, high-stakes projects with Marketing, Engineering, Product, and Design partners.
- Business impact: A track record of driving measurable business growth.
- Strategic influence: Experience as part of a senior leadership team, shaping business strategy.
- A highly analytical approach with strong critical thinking abilities.
- Experience in a fast-paced, experimental culture that prioritizes speed.
- An ability to thrive in cross-functional environments and influence at all levels.
- Outstanding people management skills.
Exceptional candidates will have...
- Experience in app-based and subscription businesses.
- A background in Product Management and/or Data Science.
- A STEM degree.
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About The Company
Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available.
Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.
Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.
Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.
With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.
Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.
Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), Best Machine Learning Startups for by Glassdoor (2020), Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018).
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