VP, Marketing & Communications - APAC

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

With presence in more than 50 countries, whether you know us or not, you’ve definitely used our tech. We reach every phone on earth, with over 147 billion conversations every year.

Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 3,000 employees across 55 different countries.

The VP of Marketing & Communications will develop and execute a strategic marketing and communications vision roadmap that drives growth and will help the company to meet its business objectives.

This role will develop marketing programs to accelerate customer acquisition while upselling and cross selling to our existing customer base. Additionally, they will be responsible for increasing brand awareness and category leadership by creating compelling content that communicates our value proposition and differentiates Sinch. The VP of Marketing & Communications will also be responsible for leading a small team of marketing professionals with plans to grow this team over time. 

As a member of the APAC Leadership team, the successful candidate should have experience working in high growth companies, thrive in environments of change and have integrated multiple brands following acquisition. A track record of developing new market entry strategies is a must.

The VP of Marketing & Communications role can be based in Singapore or Melbourne, Australia.

Key Responsibilities include:

• Develop and execute a comprehensive communication strategy for the APAC region, aligned with regional priorities. Provide strategic counsel to EVP APAC on all communication matters, including crisis management.
• Lead, manage and execute external communication efforts, including media & analyst relations, press releases, and public statements. Develop key messaging and ensure consistent and positive brand messaging across all external communication channels. 
• Build and maintain relationships with key media outlets and industry influencers to enhance the company’s brand and reputation in the APAC region.
• Create brand assets and content that tell Sinch's story and position the company as a trusted CPaaS leader.
• Develop and implement internal communication strategies that promote employee engagement and support organisational goals. 
• Develop, manage and execute a comprehensive marketing strategy and execute integrated campaigns to meet and exceed the company's business objectives.
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth for the company.
• Establish go-to-market plans and materials for specific products and solutions that engage our target audiences and accelerate opportunities in current and future markets.
• Determine, analyse and share KPIs related to marketing impact and performance, including reporting against forecasted results on a regular basis.
• Work closely with global and regional cross functional teams to ensure cohesive communication & marketing strategies and alignment to global priorities. 
• Lead, develop, and motivate a team of marketing professionals across APAC, fostering a culture of high performance and continuous improvement. Manage the regional marketing budget efficiently ensuring strong ROI.
• Contribute as an active member of the leadership team generating and developing ideas to drive growth, increase customer value and enrich the company culture.

To be successful, you will possess the following skills and attributes:

• Solid experience in marketing & communications with a focus on the APAC region
• Bachelor’s degree in communications, marketing, public relations, or a related field.
• Strong knowledge of internal and external communication channels, including media relations and crisis communication.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for various audiences.
• Deep understanding of the APAC market and cultural nuances.
• Ability to work collaboratively across multiple teams and stakeholders.
• Strong analytical and strategic thinking.
• Building, developing and inspiring a high-performance team
• Change agent who is used to dealing with ambiguity and who can influence to get things done 

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

We value our team by offering the following;

• WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.

• TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• STAY HEALTHY: Physical wellness supports mental wellness, so we offer wellness programs
• TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• TREAT YOURSELF: Access to rewards programs that offers a wide range of discounts and deals across retail, entertainment and much more.

If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.