Posted on Feb 22, 2024.
Saregama India Ltd., a RP Sanjiv Goenka Group company, is India's oldest music label, youngest film studio and a multi-langauge TV content producer.
In 1902, Saregama released India's first ever studio recorded song. In the years that followed, the company continued to expand its catalogue to become the largest in-perpetuity global owner of both sound recording and publishing copyrights of Indian music across 14 different languages. Steadily, the company expanded its portfolio to include intellectual property rights of over 4000 hours of TV content produced for channels in Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali. Over the last few decades, the company forayed into retailing music through physical and digital mediums such as CDs, iOS & Android based apps and usb based thematic music cards.
Since 2017, Saregama has been making headlines again owing to the launch of two unique initiatives, Saregama Carvaan and Yoodlee Films.
Saregama Carvaan is a portable digital music player with in-built stereo speakers that comes with 5000 evergreen Hindi songs inside. The unique proposition of this product is that even today in the times when digital music consumption is the order of the day, Carvaan attempts to give the the older generation a lean-back, uncomplicated ala70s Vividh Bharti music listening experience. Carvaan is a perfect blend of digital technology a retro form factor. In less than a year, from launch its unprecedented sales have made it Saregama's flagship product.
Yoodlee Films, Saregama's film production venture, believes in the mantra of fearless filmmaking. The films produced under this banner are driven by powerful stories that are realistic, provocative and seldom touched upon in the mainstream space. The films will be made available on a variety of platforms including theatre, satellite and VOD.
Saregama's head office is located in Kolkata, with other offices in Mumbai, Delhi and Chennai. It is listed on the NSE and BSE.
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