Mistplay

Sales Development Representative (SDR) – LoyaltyPlay

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Mistplay is seeking a Sales Development Representative for LoyaltyPlay, its B2B monetization platform. This role is crucial for driving commercial growth by generating qualified leads and securing new business opportunities with mobile app publishers. The SDR will strategically identify high-potential publishers, execute multi-channel outreach, articulate LoyaltyPlay's value proposition (driving revenue, improving user LTV, creating engagement), and manage progress in a CRM. The ideal candidate will have experience in sales development, an understanding of mobile monetization, and strong communication skills.

Senior Backend Engineer

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.What you’ll do at Mistplay:As the Sales Development Representative for LoyaltyPlay, you are the engine of our commercial growth. Your primary responsibility is to drive a qualified pipeline and secure net-new business opportunities with top-tier mobile app publishers.<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Strategically research and identify high-potential mobile app publishers (Ideal Customer Profile: apps with in-app currency and high user volume) across your defined territory, focusing on key decision-makers (VP/Director of Monetization, Head of Revenue/Growth, App Product Owners).</li><li class="leading-relaxed">Execute high-volume, multi-channel outreach using cold email, LinkedIn Sales Navigator, and cold calling to generate interest and secure initial meetings for the Account Executive team.</li><li class="leading-relaxed">Articulate the clear value proposition of LoyaltyPlay—explaining how it drives supplemental revenue, improves user LTV (Lifetime Value), and creates a powerful 'play-and-earn' engagement loop.</li><li class="leading-relaxed">Utilize the CRM (likely Salesforce) to log activities, manage opportunities, and accurately track your progress toward monthly goals, reporting on trends, risks, and successes.</li><li class="leading-relaxed">Conduct initial discovery and qualification calls to deeply understand the prospect’s current monetization stack, key revenue goals, and pain points related to user retention and LTV.</li><li class="leading-relaxed">Work closely with Account Executives to define territory priorities, refine playbooks, and ensure a seamless, high-quality handoff of Sales Qualified Leads (SQLs).</li><li class="leading-relaxed">Stay current on industry trends, competitive movements, and client-specific news (acquisitions, major updates) to personalize outreach and provide market feedback to internal teams.</li></ul>What you’ll bring to Mistplay:<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">6+ months in a high-volume Sales Development, Lead Generation, or Business Development role, preferably in SaaS, AdTech, Mobile Gaming, or a related B2B technology environment.</li><li class="leading-relaxed">An understanding of performance marketing, mobile monetization methods (e.g., offerwalls, in-app advertising, loyalty programs), and the concept of user LTV.</li><li class="leading-relaxed">Proven ability to meet or exceed monthly quotas for booked meetings/SQLs.</li><li class="leading-relaxed">Exceptional written and verbal communication skills; ability to craft highly personalized and professional messages.</li><li class="leading-relaxed">Comfortable working in a modern sales environment, including CRM software (e.g., Salesforce) and sales engagement tools (e.g., Outreach, Salesloft or similar).</li><li class="leading-relaxed">A persistent, results-oriented mentality, coupled with the ability to handle objections and maintain motivation in a metrics-driven environment.</li><li class="leading-relaxed">Enthusiastic, self-sufficient, and eager to contribute to the success of your team and the commercial organization.</li><li class="leading-relaxed">Bachelor’s degree or equivalent professional experience.</li></ul>Why Mistplay?We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Company Description</h2>NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.This role supports our Universal Creative Team. At Universal Creative, we design, develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Parks & Resorts worldwide. Our innovative attractions, immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.Our team members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas, our team pushes us beyond the boundaries of what’s possible to achieve the extraordinary. Together, we’re creating a Universe of fun, always ensuring the next thing we do is better than the last thing we did.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Job Description</h2>JOB SUMMARYThe Senior Manager - Graphics Design, is responsible for overseeing the initial phases of graphics projects, including strategic planning, concept development, and ensuring that projects align with business goals. This role requires advanced project management skills, strategic planning, and the ability to lead complex projects, manage risks, and innovate within the theme park environment.MAJOR RESPONSIBILITIES<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop and implement strategic project plans, overseeing the conceptualisation and early development phases of high-impact graphics projects. Ensure projects align with organisational goals and stakeholder expectations.</li><li class="leading-relaxed">Lead cross-functional teams, including internal departments and third-party vendors, to ensure seamless project handoff and continuity from concept through implementation. Provide strategic guidance and resolve high-level issues.</li><li class="leading-relaxed">Evaluate and approve graphics-related design documents, ensuring feasibility, innovation, completeness, corrections, and alignment with creative and technical standards. Identify potential risks and create plans to address potential issues.</li><li class="leading-relaxed">Oversee the RFP process, including the development of comprehensive documentation and managing vendor relationships. Ensure clarity in project requirements and resolve elevated questions effectively.</li><li class="leading-relaxed">Manage high-stakes fabrication processes, ensuring adherence to creative vision, budget constraints, and project timelines. Implement quality control measures and oversee adherence to contractual obligations.</li><li class="leading-relaxed">Conduct thorough observation and assessments of existing facilities and anticipate future project needs. Develop and approve logistics plans to minimise disruptions and optimise project efficiency.</li><li class="leading-relaxed">Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities.</li><li class="leading-relaxed">Perform other duties as assigned.</li></ul>#LI-onsite<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Qualifications</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Directly supervises vendors' and subcontractors' efforts, ensuring high performance and compliance with project requirements. Provides leadership and mentorship to Graphic Design Managers, Graphic Designers, Motion Designers, and junior staff.</li><li class="leading-relaxed">Exceptional project management, analytical skills, Microsoft Office, project management tools, strong communication, organisational skills, creative problem solving, conceptual thinking, flexibility, negotiation skills, knowledge of overhead safety codes, knowledge of building codes and ability to multi-task and manage multiple projects simultaneously.</li><li class="leading-relaxed">Ability to walk and maneuver on a construction site is required.</li><li class="leading-relaxed">Bachelor’s degree in Graphics, Design, Management, Communications or a related field required.</li><li class="leading-relaxed">Theme park construction and industry knowledge/experience required. Relevant project or construction management experienced preferred; or equivalent combination of education and experience.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Additional Information</h2>As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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