Senior User Acquisition Manager

Mistplay is seeking a highly skilled Senior User Acquisition Manager to lead and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. This role involves driving measurable user growth, managing multi-million-dollar budgets, and collaborating with cross-functional teams in Creative, Product, Data, and Sales. The manager will play a strategic role in scaling Mistplay's user base and shaping its performance marketing strategy in key Asian markets.

Must Have

• Plan, manage, and optimize UA campaigns across major platforms.
• Analyze performance data and make data-driven optimization recommendations.
• Report campaign results and insights to internal stakeholders.
• Partner with Creative to develop and test high-performing assets.
• Manage relationships with ad networks, DSPs, and platform partners.
• Collaborate closely with Product, Data, Creative, and Sales teams.
• Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.
• 3-4+ years of hands-on mobile UA or performance marketing experience.
• Proven success managing multi-platform campaigns and meaningful budgets.
• Bilingual in English + Korean or Japanese (both written and spoken).
• Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).
• Experience with SDK networks, DSPs/SSPs, and major UA platforms.
• Excellent communication skills and ability to work cross-functionally.

Perks & Benefits

• Team Lunches
• Game nights
• Company-wide events
• Culture deeply rooted in growth
• Utilize data to constantly learn, improve, and adapt
• Environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

We are looking for a highly skilled User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.

Responsibilities:

• Plan, manage, and optimize UA campaigns across major platforms including local platforms.
• Analyze performance data, identify trends, and make data-driven optimization recommendations.
• Report campaign results and insights to internal stakeholders.
• Partner with Creative to develop and test high-performing assets.
• Manage relationships with ad networks, DSPs, and platform partners; identify new growth opportunities.
• Collaborate closely with Product, Data, Creative, and Sales teams.
• Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.

Requirements:

• 3–4+ years of hands-on mobile UA or performance marketing experience.
• Proven success managing multi-platform campaigns and meaningful budgets.
• Bilingual in English + Korean or Japanese (both written and spoken).
• Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).
• Experience with SDK networks, DSPs/SSPs, and major UA platforms.
• Excellent communication skills and ability to work cross-functionally.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.