OneLocal is seeking an Ad Creative Freelancer for Google and Meta platforms on a short-term contract. The role involves creating high-performing ad variations for SMB clients, including static, carousel, and Reels/Stories formats. Responsibilities include translating branding into Meta-ready units, writing compelling ad copy aligned with best practices and performance storytelling, building and exporting assets to Meta specifications, and rapidly producing mocks and prototypes using tools like Adobe CC, Canva, or Figma. The freelancer will also present creative concepts, collaborate with media buyers on A/B testing, and participate in post-campaign reviews. Staying updated on Meta advertising policies and platform specifications is crucial.
Good To Have:- Basic video editing for Reels/Stories
- Experience creating storyboards
- Familiarity with UGC-style ads
Must Have:- 1-2 years experience creating Meta Ad creatives
- Portfolio showcasing performance-driven ad concepts
- Proficiency in Photoshop, Illustrator, and Figma/Canva
- Strong copywriting for Meta's character limits
- Understanding of Meta Ads Manager
- Grasp of performance-creative fundamentals
- Comfortable presenting and iterating on ideas