Ad Intel Analyst - Interested in Advertising/Marketing (Fresher or 2years exp) Mumbai/Bangalore only

3 Months ago • Upto 2 Years • Data Analyst

Job Summary

Job Description

The Ad Intel Analyst will research, verify, and maintain reference data related to brands, parent companies, and product categories. Responsibilities include harmonizing vendor data, identifying new brand records, resolving database discrepancies, and providing input to the Ad Intel Education department. The role involves analyzing television material to determine type, classification, duration, and creative characteristics, matching brands to existing database information or creating new entries. Accuracy, adherence to guidelines, and meeting productivity goals are crucial. Strong research skills, familiarity with digital advertising, and excellent communication skills are required.
Must have:
  • Research and maintain brand data
  • Harmonize vendor data
  • Resolve database discrepancies
  • Analyze TV material
  • Meet productivity goals
  • American English fluency
  • Bachelor's degree or equivalent
Good to have:
  • Data analysis experience
  • Brand research experience
  • Knowledge of American culture and advertising

Job Details

ABOUT THE ROLE  
As an Ad Intel Data Analyst, your primary responsibility will be to research, verify and maintain reference data related to brands, parent company information, and product category assignments according to established guidelines and procedures. You will work with a team to harmonize unmapped vendor data to Ad Intel brands using established business rules, timelines, and procedures. You will also be responsible for recommending changes to business rules and updates as needed.
In this role, you will be responsible for viewing, analyzing, classifying, and coding television material. This will involve determining the type, classification, duration, and creative characteristics of television material. You will work closely with other team members to ensure accurate and consistent data classification.

Key Responsibilities
1. Research and maintain new brands and parent companies added through the harmonization process according to established guidelines.
2. Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.
3. Identify valid new brand records to flag for additional research
4. Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
5. Interact with the Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.
6. Focus on digital advertising brands, with the remaining time spent on other media as needed
7. Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate research and harmonization.
8. Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)
9. Identify the brand being advertised based on video and audio content, and identify the creative characteristics of the commercial.
10. Match the brand with existing information in the database or create new brands and/or creatives when necessary.
11. Complete the coding of commercial suspects within established timeframes to meet productivity goals.
12. Adhere to coding business rules and guidelines to ensure accurate and consistent data classification
13. Maintain an acceptable quality score by ensuring accuracy and attention to detail in the coding process.
14. Meet and maintain an acceptable productivity rate to ensure efficient data coding operations.
15. Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate coding.
16. Collaborate with team members to resolve coding discrepancies and provide feedback for process improvements.

ROLE REQUIREMENTS
Must speak and write American English.
Bachelor's degree in a relevant field or equivalent work experience.
Strong research skills and ability to verify and maintain data according to established guidelines
Familiarity with digital advertising brands and creative characteristics.
Knowledge of other media and advertising industry trends.
Ability to work independently and meet established deadlines.
Proficient in using data management tools and software.
Excellent organizational and time management skills.
Strong communication skills, both written and verbal.
Ability to adapt to changing guidelines, procedures, and business rules.
Prior experience in data analysis, brand research, or coding is a plus.
Experience working in a production environment is a plus.
Knowledge of - and interest in - American culture and advertising is a plus.
M1.ust be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

Shift timings : 3:30PM to 12:30 AM

undefinedundefinedundefined

Similar Jobs

Zynga - Senior Data Analyst - Zynga Poker

Zynga

(On-Site)
3 Months ago
Anavation - Data Scientist/Engineer

Anavation

Annapolis Junction, Maryland, United States (On-Site)
4 Months ago
Trendyol - Digital Marketing Professionals

Trendyol

İstanbul, Türkiye (Hybrid)
4 Months ago
ION - Business Analyst - Fee Data 996

ION

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Argus Media - Senior Data Scientist - Optimization (FTC)

Argus Media

Maharashtra, India (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Mumbai, Maharashtra, India

KPIT - Autosar Ethernet Experts

KPIT

Bengaluru, Karnataka, India (On-Site)
5 Months ago
PwC - IN-Associate _ Control Testing_Internal Audit Service_ Advisory _Pune

PwC

Pune, Maharashtra, India (On-Site)
4 Months ago
PwC - AES Oracle PBCS_ePBCS Senior Associate - Consult

PwC

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Nagarro - Senior Staff Engineer, Delivery

Nagarro

Mumbai, Maharashtra, India (On-Site)
4 Months ago
PhonePe - Sales Lead, Enterprise Business, Payment Gateway

PhonePe

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Logitech - EPM Developer

Logitech

Chennai, Tamil Nadu, India (On-Site)
4 Months ago
PwC - IN_Senior Associate_SAP ABAP_Enterprise APP SAP - Advisory _ Gurgaon

PwC

Gurugram, Haryana, India (On-Site)
4 Months ago
Google - Software Engineer III, Mobile (iOS), Google Assistant

Google

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Nielsen Holdings - Editor (knowledge of US based TV shows) (Mumbai/Bangalore) (1/2 years exp only)

Nielsen Holdings

Bengaluru, Karnataka, India (Hybrid)
4 Months ago
DAZN - Senior Linux Engineer

DAZN

Hyderabad, Telangana, India (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

Lulalend - Head of Credit Data Science

Lulalend

Cape Town, Western Cape, South Africa (On-Site)
4 Months ago
PwC - IN-Associate _ Data Analyst _Captive Financial Services_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
3 Months ago
PwC - SAP - BODS - Senior Associate-Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Patreon - Staff Data Engineer, Analytics

Patreon

New York, New York, United States (Hybrid)
3 Months ago
Trendyol - Analytics Engineer

Trendyol

İzmir, İzmir, Türkiye (Hybrid)
4 Months ago
Appier - HR Senior Specialist/Assistant Manager (People Analytics)

Appier

Taipei City, Taiwan (On-Site)
3 Months ago
Le Collectionist - Lead Data Engineer (H/F/X) - CDI - Paris

Le Collectionist

Paris, Île-de-France, France (On-Site)
6 Months ago
PwC - ETIC, Data science -Associate

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
4 Months ago
Warner Bros Games - Senior Data Engineer - MLG, Hyderabad

Warner Bros Games

Hyderabad, Telangana, India (On-Site)
3 Months ago
Fluence - Business Intelligence Developer I

Fluence

Houston, Texas, United States (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Mexico City, Mexico City, Mexico (Remote)

Mexico City, Mexico City, Mexico (Hybrid)

Mexico City, Mexico City, Mexico (Remote)

United States (Remote)

United States (Remote)

Warsaw, Masovian Voivodeship, Poland (Remote)

Guadalajara, Jalisco, Mexico (Remote)

Mexico City, Mexico City, Mexico (Remote)

Mexico City, Mexico City, Mexico (Remote)

View All Jobs

Get notified when new jobs are added by Nielsen Holdings

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug