Associate Creative Director

20 Minutes ago • All levels • $172,000 PA - $312,000 PA

Job Summary

Job Description

Duolingo's mission is to develop the best education in the world and make it universally available. As an Associate Creative Director, you will define and drive storytelling for Duolingo’s world characters across apps, brand, and marketing. You will direct story sequences in collaboration with design, art, audio, engineering, and product teams, ensuring narrative consistency across multiple platforms and media. This role contributes to creating high-quality, fun experiences for Duolingo's half a billion learners.
Must have:
  • Define and drive storytelling of Duolingo’s world characters across apps, brand, and marketing
  • Direct story sequences when collaborating with design, art, audio, engineering, and product teams
  • Ensure narrative consistency across multiple platforms and media
Good to have:
  • A background as a narrative leader, establishing vision and guiding story direction
  • Experience specifically directing story sequences, not just writing them
  • Strong ability to maintain coherence of character storytelling across diverse media and brand touchpoints

Job Details

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!

Duolingo’s designers care about creating high-quality experiences that look and feel fun.

From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning.

Join us in our mission to develop education for our half a billion (and growing!) learners around the world.

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About the role

Duolingo’s designers care about creating high-quality experiences that look and feel fun.

From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning.

You will...

  • Define and drive storytelling of Duolingo’s world characters across apps, brand, and marketing
  • Direct story sequences when collaborating with design, art, audio, engineering, and product teams
  • Ensure narrative consistency across multiple platforms and media

You have...

  • A proven track record of writing compelling narratives
  • Experience developing game scripts
  • Experience inventing character lore across mediums
  • Experience collaborating cross-functionally with creative and product teams

Exceptional candidates will have...

  • A background as a narrative leader, establishing vision and guiding story direction
  • Experience specifically directing story sequences, not just writing them
  • Strong ability to maintain coherence of character storytelling across diverse media and brand touchpoints

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Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Sign up for job alerts here.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$172,000—$312,000 USD

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About The Company

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available.


Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.


Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.


Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. 


With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. 


Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.


Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), Best Machine Learning Startups for by Glassdoor (2020), Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018).

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